Freelancer profile translated to English.

Description

I'm Anaura, a specialist in branding, content, and digital communication with over 10 years of experience helping brands build presence, connect with their community, and sell with coherence.

I've worked with companies like Coca-Cola, Productos Linda, and banks, agencies, and entrepreneurs looking for more than just 'posting': they seek a strategy with purpose and aesthetics that generates real results.

🚀 How can I help you?

Social media content strategy

Branding and brand identity development

Art direction

UX/UI Design

Digital campaigns and launches

Social media management and direction

Copywriting, storytelling, and multichannel content

Creative team coordination

Influencer & UGC activations

Social media and mailing automations

Funnel design and implementation.

I work in both Spanish and English, and I adapt the strategy to your vision, your audience, and your goal.

Do you have a project in mind?

Let's talk.

I'm here to make your brand speak clearly, connect strongly, and grow with intention.

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual
Norwegian
Basic

Workplace preferences

Can work on-site

Madrid (up to 50km), Barcelona (up to 50km), Marbella (up to 50km), Sevilla (up to 50km)

Ntono Digital SRL
Growth Marketing Manager
INTERNET OF THINGS (IOT)
January 2024 - Today (2 years and 7 months)
Santo Domingo, Dominican Republic
✅ Design and optimization of acquisition funnels.
✅ Implementation of acquisition offers to maximize conversion.
✅ Creation and structuring of Visual Sales Letters (VSLs) to attract and retain clients.
✅ Generation of OCVAs (High-Value Content), including E-com VSL, mini VSL, and advertorials, to educate and nurture audiences.
✅ Optimization of acquisition and retention funnels, integrating automation and data analysis tools.
✅ Use of data-driven strategies to improve KPIs such as CTR, conversion rate, and Lifetime Value (LTV).
✅ Management of performance marketing campaigns, including A/B testing and ad optimization.
Sales Funnels Process Automation Email Marketing Digital Communication Strategy
BeSocial Agencia de contenido
Head of Content and Social Media Strategist
June 2021 - Today (5 years and 2 months)
Santo Domingo, Dominican Republic
✅ Design and execution of content strategies to increase visibility, engagement, and conversion.
✅ Supervision and management of social media, ensuring brand identity coherence.
✅ Planning and execution of advertising campaigns on social media.
✅ Creation, design, and editing of multimedia content, including graphic pieces and occasional videos.
✅ Coordination with community managers and content teams to optimize production and distribution.
✅ Development of creative strategies for key campaigns.
✅ Innovation in content formats for web, social media, blogs, and newsletters.
✅ Monitoring of KPIs and optimization of strategies based on campaign and content performance.
✅ Management of alliances with influencers and other media to enhance brand reach and authority.
Content Marketing Branding & Identity
Profe.com
Social Media Specialist
February 2023 - April 2024 (1 year and 2 months)
Barcelona, Spain
✅ Content planning and calendar, aligned with brand objectives and digital trends.
✅ Community management and moderation, interacting with followers and responding to messages and comments.
✅ Monitoring of trends and algorithms to optimize strategy on each platform.
✅ Collaboration with the Paid Media team to effectively integrate organic and paid content.
✅ Development of storytelling and copywriting strategies to enhance audience connection.
✅ Content optimization for SEO on social media (hashtags, keywords, descriptions).
✅ Competitor analysis to identify opportunities and improve performance.
✅ Automation and optimization of the brand's digital profiles.
✅ Creation of performance reports with insights and strategic recommendations.
✅ Execution of A/B tests on copy, formats, and timings to improve engagement and conversion.
✅ Planning and management of industry professionals and collaborators for live content (livestreaming).
Social Media Strategist Content Marketing