Description

I help B2B companies turn trade shows and conferences into measurable pipeline — not just well-run events. Over 12+ years I've led 100+ event programmes across 30+ countries and connected them to revenue using Cvent, Salesforce and Power BI.

As Global Marketing Operations Lead at Hitachi Energy, I run flagship industrial trade shows end to end — Intersolar, WindEurope, Data Centre World, ADIPEC, Busworld — and I led the Cvent + Jifflenow + Salesforce integration that wires registration, meeting-booking and lead capture straight into CRM.

I've built 30+ Power BI and Salesforce dashboards that show which events, messages and follow-ups actually generate qualified pipeline, and I brought "no ROI, no budget" discipline to a portfolio where most events had no measurement at all.

What I can do for you:

• Run or rescue a trade-show / exhibition programme end to end — budget, booth, vendors, logistics, customer engagement, debrief

• Set up event-to-pipeline tracking (Cvent / Jifflenow into Salesforce) so meetings and opportunities are captured, not lost

• Build event-ROI dashboards and KPI frameworks in Power BI and Salesforce

• Systematise your event operations with playbooks and templates your team can actually run

I'm calm under pressure, obsessive about the small details that make live events work, and equally at home in a booth briefing or a CRM report. I usually start by finding where your event spend leaks, then fix the highest-value gap first. Based in Kraków (CET), working remotely across Europe with occasional on-site.

Industry field of expertise

Languages

English
Native or bilingual
Ukrainian
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Krakow (up to 50km)

Hitachi Energy
Global Marketing Operations Lead — Events & ROI
ENERGY AND UTILITIES
June 2023 - Today (3 years and 1 month)
Krakow, Poland
• Project Lead / PMO for flagship European B2B trade shows — Intersolar Europe, WindEurope, Data Centre World London, Busworld, ADIPEC, Global Offshore Wind, Channel Partner Days — owning budget, booth, vendors, logistics, customer engagement and post-event reporting.
• Led the Cvent + Jifflenow + Salesforce integration (business requirements through sign-off), connecting event registration, meeting booking, lead capture and pipeline into one flow.
• Built 30+ Power BI / Salesforce dashboards linking events to lead quality, meetings and pipeline; drove event-ROI compliance across a portfolio where the majority of event campaigns previously logged no ROI metrics.
• Representative outcomes (InnoTrans 2024): 300+ booth leads, 100+ customer meetings, 600+ booth visitors, 1M+ campaign impressions.
• Created 100+ operational templates and playbooks (Event Toolkit) adopted by 100+ colleagues; ran enablement and train-the-trainer to standardise global event delivery.
• Managed per-event budgets to ~$700K+ and contributed to global event-portfolio planning and prioritisation.
Salesforce PowerBI Events ROI Marketing
LogicAI
Senior Event Manager
DIGITAL AND IT
June 2022 - June 2023 (1 year)
Uzhhorod, Ukraine
• Produced a 350-attendee international data-science conference for LVMH — agenda design, speaker prep, VIP logistics and branded experience, end to end.
• Built a repeatable hybrid-event framework and asset kit used to spin up 10+ global meetups with consistent branding.
Branding Project Management (PMO) Events Marketing Promotional Materials
INTERPIPE
Head of Events / Head of Marketing Communications
MECHANICAL ENGINEERING
February 2013 - June 2022 (9 years and 4 months)
Dnipro, Ukraine
• Ran 30+ internal and marketing events per year across Ukraine and abroad; owned a $1.5M+ annual budget and led a team of 6 with predictable delivery.
• Delivered 20+ exhibition stands (35–250 m²; $30K–$200K each) across the EU, CIS, USA and MEA — including award-worthy interactive booths at Tube and InnoTrans.
• Owned regional marcomms strategy ($700K+), 50+ customer conferences and receptions, and product ownership of 6 event apps, a website and landing pages for lead capture.
Marketing and Communications Planning Customer Relationship Management (CRM) Branding Promotional Materials Communication strategy