About Anastasiia
- Implementation of onboarding to accelerate adoption
- Creation of playbooks, tutorials, and knowledge bases
- Deployment of customer training programs (Customer Education)
- Optimization and automation of processes: CRM, tracking, reporting, KPIs
- Multilingual customer support and assistance
- Analysis of the Customer Journey and usage data to strengthen adoption
- Identification of friction points to improve the customer experience
- Automations and personalized journeys to maximize retention and encourage upsell
- Experience in lead generation campaigns (Meta Ads, Google Ads, LinkedIn Ads) acquired in a marketing startup
- Recommendations on visuals, copy, and landing pages to improve conversion
- Marketing expertise that complements my CSM role and allows me to connect acquisition and loyalty in the customer journey
- 6 years of experience in B2B & B2C
- 360° view of the customer journey thanks to my experience in acquisition and retention
- As a CSM in a marketing startup and with my Digital Marketing training, I have developed expertise that allows me to connect acquisition and customer experience
- Hospitality background strengthening my sense of service, attention to detail, and anticipation of customer needs
- Proficiency in CRM tools (HubSpot) and automation tools (Make) for fast and effective solutions
- Rigor, attention to detail, and customer service culture thanks to this hybrid profile
French
Native or bilingual
English
Fluent
Russian
Native or bilingual
Chinese
Conversational
Experience
- Seeqle – SaaS Marketing RHCustomer Success ManagerHUMAN RESOURCESSeptember 2023 - August 2025 (1 year and 11 months)My mission is to support companies in the deployment of an innovative HR tool, by optimizing their candidate journeys and their digital campaigns to maximize recruitment efficiency.• Management of a portfolio of 30+ international clients and end-to-end project monitoring: kick-off, objective setting, training, personalized support;• Management of 100+ projects and campaigns: coordination of product, tech, and media teams, meeting facilitation, reporting, budget monitoring;• Implementation of a new onboarding process with 30+ training modules and customer content (guides, videos, presentations);• Continuous optimization of the customer experience (processes, journeys, automations);• Monitoring customer satisfaction: CSAT > 4/5, NPS > 90.
- Sofitel Paris Le Faubourg 5*Customer Relations OfficerHOSPITALITYJanuary 2022 - December 2022 (11 months)My role was to ensure the satisfaction of over 1000 clients, personalize their experience, and foster their loyalty.• Welcoming and assisting VIP and international clients (parliamentarians, ambassadors, celebrities);• Organizing tailor-made stays (groups, events, special requests, surprises);• Managing and resolving 200+ customer complaints via the ticketing software with an efficient and responsive process;• Writing 300+ responses to customer reviews (Booking, TripAdvisor, etc.) in less than 48 hours to enhance online reputation.
- Hyat Regency Paris Etoile 4*Floor HousekeeperHOSPITALITYOctober 2019 - December 2021 (2 years and 2 months)Paris, FranceResponsible for the operational supervision of a team and guarantor of the establishment's quality standards, I contributed to maintaining a high-end customer experience.Main responsibilities:• Management of a team of ~10 housekeepers• Quality control of rooms & coordination with other departments• Tracking customer preferences for a personalized experience• Optimization of internal procedures to improve productivity
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Education
- Digital Marketing & AcquisitionRocket School Paris2023Marketing Digital & Acquisition
- Master 2 Applied Foreign LanguagesUniversity of Nantes2019Master 2 Langues Etrangères Appliquées
Skill set
Categories
- Other