Freelancer profile translated to English.
Back to original languageAbout Anastasiia
I am an expert in ASO, CRO, and mobile growth strategy with 8+ years of experience in international apps (Vivino, Flo Health, Aviasales, Prequel, AirNav Radar).
I help product and marketing teams increase visibility, conversion, and revenue — through a data-driven approach and rapid experimentation.
What I can bring to your app:
• Comprehensive ASO Audit (keywords, visuals, metadata, positioning).
• Structured A/B tests (screenshots, messaging, onboarding, paywalls).
• Acquisition & Conversion Funnel Optimization (App Store / Google Play).
• Creation or redesign of your organic growth strategy.
• Monetization consulting (ads + subscriptions), RevenueCat funnels.
• Cultural adaptation of your assets to maximize international performance.
• Mobile-first content strategy (TikTok, Instagram).
Results achieved for my clients:
• +22% CVR on Google Play, +15% on App Store.
• +4% paywall conversion through offer & pricing tests.
• → Sustainable organic growth and better qualified user acquisition.
I undertake short-term assignments (audit & recommendations) or long-term ones (growth management, continuous optimization).
English
Fluent
Russian
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- AviasalesASO expertSOFTWARE PUBLISHINGMarch 2026 - Today (5 months)Paris, FranceHandled ASO for USA, France, Germany, META and Latam markets.Brought growth of Search installs via keyword optimization and CR growth via screenshot optimization
- AirNav SystemsGrowth Marketing Manager (ASO & CRO)AVIATION AND AEROSPACEMay 2025 - January 2026 (8 months)Paris, FranceI drive growth through data, experimentation, and a creative strategy. Specializing in conversion, monetization, and user acquisition on an international scale.- Management of a 360° marketing strategy, creation of marketing foundations: rebranding, global campaign launches, and CRM workflow implementation.- Operational ASO: optimization of creatives, In-App Events, Custom Product Pages, keywords, in-app purchase promotions, and featuring requests.- Implementation of a product analytics system: tracking structure, dashboard creation, attribution for social and paid campaigns (Adjust, Amplitude, RevenueCat).- Integration and optimization of ad monetization (AdMob, Meta, Unity, AppLovin), balancing ad revenue and subscriptions.- Leadership of content strategy (TikTok, Instagram), development of the organic community and engagement.- Management of the monetization funnel: onboarding tests, paywalls, offers, and pricing.- Conducting user research and developing personas to optimize messaging.
- BETC FullsixProject ManagerDIGITAL AND ITJuly 2024 - December 2024 (5 months)Paris, FranceI managed CRM campaigns for major clients (including SNCF & Shiseido), ensuring fluidity, quality, and cross-team coordination.Main tasks:• End-to-end management of CRM and web projects, respecting deadlines and quality standards.• Alignment of creative teams with business objectives.• Optimization of internal processes to improve collaboration.• Client communication in French and English.
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Education
- App Store Optimization: From basics to advanced topics Google Project Management Professional Certificate The Certificate of Advanced English The Fundamentals of Digital MarketingApp Store Optimization: From basics to advanced topics Google Project Management Professional Certificate The Certificate of Advanced English The Fundamentals of Digital Marketing
- International MarketingKEDGE Business School2024Master's degree