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Malt Strategy
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Malt Tech Trends 2026
Anastasiia BaranchikovaAB

Anastasiia Baranchikova

ASO & CRO | Mobile Apps Growth | ex-Flo, ex-Prequel

€400/day
Paris, FR
8-15 years
ASO
App Store Optimization
CRO
A/B Testing
Keyword Research

Average response time: 1 hour

Freelancer profile translated to English.
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About Anastasiia

I am an expert in ASO, CRO, and mobile growth strategy with 8+ years of experience in international apps (Flo Health, Prequel, AirNav Radar).
I help product and marketing teams increase visibility, conversion, and revenue — through a data-driven approach and rapid experimentation.

What I can bring to your app:
• Comprehensive ASO audit (keywords, visuals, metadata, positioning).
• Structured A/B tests (screenshots, messaging, onboarding, paywalls).
• Acquisition & conversion funnel optimization (App Store / Google Play).
• Creation or redesign of your organic growth strategy.
• Monetization advice (ads + subscriptions), RevenueCat funnels.
• Cultural adaptation of your assets to maximize international performance.
• Mobile-first content strategy (TikTok, Instagram).

Results achieved for my clients:
• +22% CVR on Google Play, +15% on App Store.
• +4% paywall conversion through offer & pricing tests.
• → Sustainable organic growth and better qualified user acquisition.

I undertake short missions (audit & recommendations) or long-term ones (growth piloting, continuous optimization).

  • French

    Native or bilingual

  • English

    Fluent

  • Russian

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • AirNav Systems
    Growth Marketing Manager (ASO & CRO)
    AVIATION AND AEROSPACE
    May 2025 - Today (1 year and 1 month)
    Paris, France
    I drive growth through data, experimentation, and creative strategy. Specializing in conversion, monetization, and user acquisition on an international scale.

    - Leading a 360° marketing strategy, creating marketing foundations: rebranding, global campaign launches, and CRM workflow implementation.
    - Operational ASO: optimizing screenshots, In-App Events, Custom Product Pages, keywords, in-app purchase promotions, and featuring requests.
    - Implementing a product analytics system: structuring tracking, creating dashboards, attribution for social and paid campaigns (Adjust, Amplitude, RevenueCat).
    - Integrating and optimizing ad monetization (AdMob, Meta, Unity, AppLovin), balancing ad and subscription revenue.
    - Directing content strategy (TikTok, Instagram), developing organic community and engagement.
    - Managing the monetization funnel: testing onboarding, paywalls, offers, and pricing.
    - Conducting user research and developing personas to optimize messaging.
    ASO CRM App Store Optimization CRO Keyword Research
  • BETC Fullsix
    Project Manager
    DIGITAL AND IT
    July 2024 - December 2024 (5 months)
    Paris, France
    I managed CRM campaigns for major clients (including SNCF & Shiseido), ensuring smooth execution, quality, and cross-team coordination.

    Main responsibilities:
    • End-to-end management of CRM and web projects, meeting deadlines and quality standards.
    • Aligning creative teams with business objectives.
    • Optimizing internal processes to improve collaboration.
    • Client communication in French and English.
    Project Management CRM
  • Prequel Inc.
    Senior ASO Manager
    TELECOMMUNICATIONS
    September 2022 - June 2024 (1 year and 9 months)
    Paris, France
    I developed and executed international ASO strategies to boost the visibility and conversions of Prequel group apps.

    ✨ Key results: increased CVR through A/B testing on visuals & copy.

    Responsibilities:
    • Development of multi-country ASO strategies (10+ markets).
    • Cultural adaptation of visuals and messaging (BR, US, JP, FR, DE...).
    • Collaboration with the UA team to harmonize creatives, positioning, and messaging.
    • Support for product launches and LiveOps campaigns.
    CRO A/B Testing ASO App Store Optimization Keywords research
Check out Anastasiia's experience

Recommendations

Irina BlagovaIB
PS
Irina Blagova and 1 other person have recommended Anastasiia

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Education

  • App Store Optimization: From basics to advanced topics Google Project Management Professional Certificate The Certificate of Advanced English The Fundamentals of Digital Marketing
    App Store Optimization: From basics to advanced topics Google Project Management Professional Certificate The Certificate of Advanced English The Fundamentals of Digital Marketing
  • International Marketing
    KEDGE Business School
    2024
    Master's degree
Check out Anastasiia's education

Skill set

App Store Connect
App Store
Conversion Rate Optimization (CRO)
Google Play Store
Custom Store Pages
In-App Events
Digital Marketing
Search Engine Optimization (SEO)
Growth marketing
A/B Testing
AI and Advanced Analytics
Digital Marketing
Pricing
Marketing and Communications Planning
Marketing Analytics
Go-to-Market (GTM) Strategy
Customer Segmentation and Analysis
Due Diligence
Market-Entry Strategy
Growth Strategy
Business Plan Development

Categories