Freelancer profile translated to English.
Back to original languageAbout Anasse
Are you an SME, a scale-up, or an organization undergoing digital transformation, and your CRM and marketing tools are not yet delivering the expected performance? Are your processes too manual, your reporting unreliable, and your teams bogged down by repetitive tasks?
I act as a RevOps & Marketing Automation consultant to bridge the gap between your business challenges and your technical data. I structure and configure your HubSpot CRM, automate your workflows (Make, n8n) to eliminate time-consuming tasks, and design Power BI and GA4 dashboards for clear, real-time strategic management.
What makes me unique: my dual business and technical expertise, supported by concrete and measurable results (saving 40 min per newsletter, +160% audience growth). My typical deliverables: CRM audits, automation implementation, custom reports, process documentation, and team training to ensure sustainable adoption.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km)
Experience
- MEDEF AlsaceRevOps & CRM ConsultantCONSULTING AND AUDITSSeptember 2022 - August 2024 (1 year and 11 months)Colmar, FranceCRM Administrator and internal consultant for 2 years at MEDEF Alsace (France's leading business network). I supported the organization's digital transformation by structuring the entire revenue chain (marketing, sales, data).My main deliverables:
- CRM & Data Governance:Complete administration of 2 CRMs (HubSpot and Eudonet). User management, permissions, database cleaning (deduplication, advanced segmentation), sales pipeline creation, custom properties, and workflows. Import/export and connection with third-party tools to ensure the reliability of the sales cycle.
- Process Automation:Design and documentation of 4 business processes (newsletter, social media, editorial planning, video production). Automation of repetitive tasks via HubSpot and Make (formerly Integromat) workflows, resulting in a measured saving of 40 minutes per newsletter sent.
- Strategic Management & Reporting:Management of a multi-channel digital strategy that generated +160% audience growth. Construction of custom dashboards (Power BI, Google Analytics 4) to track critical KPIs: revenue, qualified leads, conversion rates, email opens, visits, and engagement.
- Training & Adoption:Training of 3 employees on CRM usage, data governance best practices, and dashboard interpretation, in-person and via video conference, to ensure sustainable tool adoption.
- MAG CommunicationDigital Coordinator & Data AnalystE-COMMERCEOctober 2021 - August 2022 (10 months)Strasbourg, FranceAt the communication agency MAG Communication, I managed the digital strategy and data operations, acting as the strategic link between the creative and technical departments.My main deliverables:
- MarTech Strategy:Design and deployment of 360° digital strategies (SEO, WordPress website creation, landing pages, Mailchimp email campaigns, social media management, video content production with Premiere and CapCut).
- Business Intelligence:Creation of tracking matrices and complex analytical dashboards to ensure reliable client reporting, measure campaign performance, and significantly improve customer loyalty.
- Agile Project Management:Cross-functional coordination of creative and technical teams to optimize operations, meet delivery deadlines, and maximize client satisfaction.
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Education
- HubSpot Marketing Hub Software CertifiedHubSpot Marketing Hub Software Certified
- Master, Commercial Manager & StrategyOMNIS - Business and Management SchoolMaster, Manager Commercial & Stratégie