Description

You need your Salesforce Commerce Cloud platform to perform, scale, and evolve. I help e-commerce teams do exactly that: migrating from SFRA to headless, transitioning from OCAPI to SCAPI/SLAS, or building API-first storefronts from the ground up.

With 10+ years in e-commerce engineering and recent missions for Puma North America and Dior, I bring deep hands-on expertise across the full SFCC stack: architecture, integrations, and production delivery.

What I bring to your project:

Headless commerce migrations (OCAPI to SCAPI/SLAS), SFRA development and replatforming, Node.js/NestJS API design, payment gateway integrations (Adyen, Cybersource, Stripe), OMS connectivity (Radial, Manhattan, Y2), and SFCC Einstein for personalization and search.

What sets me apart:

I work at the intersection of backend architecture and storefront delivery. I speak the technical language of your engineers and the business language of your product and merchandising teams. I have led missions for global luxury and sportswear brands, coordinating across Frontend, GraphQL, DevOps, and Finance stakeholders.

Typical missions:

SFCC replatforming, headless storefront delivery, payment and OMS integration, API architecture, technical leadership and team mentoring.

Available for remote missions in France and internationally. Bilingual French/English.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Puma North America
SFCC Tech Lead
SPORTS
October 2023 - March 2026 (2 years and 5 months)
Casablanca, Morocco
• • Led the SFRA-to-Headless migration on SFCC, transitioning from OCAPI to SCAPI/SLAS for native shopper API design and long-term platform alignment.
• • Collaborated with Frontend and GraphQL teams applying PWA principles to define performant storefront foundations and API contracts.
• • Built a Node.js (NestJS) Order Status Aggregator API to unify order, payment, and fulfillment statuses across SFCC, OMS, and payment systems.
• • Managed integrations with Novomind enterprise middleware for catalog, pricing, and inventory flows via XML feeds and direct API calls.
• • Leveraged SFCC Einstein (Product Recommendations and Search) to drive on-site personalization and search relevance.
• • Led resolution of order tax inconsistencies by correcting legacy tax data handling and implementing validation controls.
• • Partnered with product, merchandising, finance, and DevOps teams on CI/CD, release coordination, and delivery quality.
React.js AWS Lambda RabbitMQ
Dior
SFCC Tech Lead
FASHION AND COSMETICS
November 2023 - April 2024 (5 months)
Casablanca, Morocco
• • Led replatforming from Shopify and headless architectures to Salesforce Commerce Cloud (SFRA) for a global luxury brand.
• • Designed and delivered secure integrations with Adyen Pay by Link, Cybersource, and PCIPal Pay by Call.
• • Collaborated with DevOps on CI/CD pipelines, environment validation, and deployment processes for traceable releases.
• • Provided architectural guidance, peer code reviews, and technical mentoring to uphold high coding standards.
SFRA Salesforce Commerce Cloud Headless Commerce Architecture SFCC Node.js
VISEO Maroc
Senior Technical Consultant
TECH
November 2011 - October 2023 (11 years and 11 months)
Casablanca, Morocco
• Led multi-brand SFCC replatforming initiatives, delivering scalable unified e-commerce platforms for international clients.
• Designed and integrated complex OMS and payment ecosystems: Y2, Manhattan, Adyen, Cybersource, Ingenico, Monetico.
• Implemented data integration pipelines using Informatica (Longchamp project) for product and inventory synchronisation.
• Designed and delivered large-scale .NET platforms and middleware (WebToPrint, PortalMX, POS APIs) integrating e-commerce, retail, and cloud systems.
• Managed CI/CD pipelines, release governance, and code quality while mentoring technical teams.
• Implemented Apache Solr indexing for search and product discovery on Symfony-based projects.
C# SiteGenesis SFCC Node.js Angular