About Anas
Want to write your story in the digital world?
French
Native or bilingual
Experience
- VolkswagenDigital & CRM PRM Project ManagerAUTOMOBILESeptember 2024 - Today (1 year and 9 months)Paris, FrancePRM/CRM Campaign Management:Target selection, message design, template creation, scheduling, routing.Performance Measurement / KPIs:Analysis, evaluation, and recommendations on CRM/PRM campaigns.Activity tracking and report production.Project Management & Support:Assisting marketing and operational teams with strategic project management.Management of different stages: writing requirements (EB), costs, planning, specification validation, testing, deployment, communication, monitoring, and optimization.Management of requests for improvement of tools and processes, as well as technical issues from the network (sales teams, after-sales service, marketing).Meeting deadlines.Training and support for teams during project deployment.Website Management & Traffic Management:Management and steering of 103 network websites.Implementation and optimization of traffic management strategies (acquisition, visibility, performance).Web performance monitoring and continuous optimization of user journeys.Dashboarding & Data Visualization:Participation in dashboarding development within the marketing team.Building reports using Power BI and Looker Studio in conjunction with the Data team (IT).Developing specifications, requirements (EB), and testing plans.Training and supporting teams in the use of data visualization tools.Sourcing, monitoring, benchmarking:Identifying best practices and innovations to optimize CRM and PRM strategies.
- mySkillFactoryDigital Marketing ManagerEDUCATION AND E-LEARNINGSeptember 2023 - July 2024 (10 months)Paris, Franceâą Lead the marketing strategyâą Develop brand awareness and communication with partnersâą Implement content strategy across all platforms: website, social media, and influencersâą Create content for social mediaâą Monitor and measure the performance of published contentâą Community managementâą Produce content for social media
- Banque de FranceCommunity ManagerPUBLIC SECTORMay 2023 - August 2023 (3 months)Paris, Franceâą Create content for social mediaâą Monitor and measure the performance of published contentâą Community managementâą Produce content for social media
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Education
- Chef de projet digitalInstitut Internet multimédiaBachelor chef de projet digital en communication digital & ebuisness : -content Marketing -SEO -SEA -Community Management -Gestion de projet -CRM -Excel -Digital pitch -consumer behavior -Google analytics