About Ana
Spanish
Native or bilingual
English
Fluent
Italian
Fluent
Experience
- Grupo PromojoyaSocial Media & Web ManagerE-COMMERCENovember 2021 - May 2023 (1 year and 6 months)For B2C brand - Social Media content creation, Paid Social, website product maintenance and management, and influencer marketing.For B2B brands (national and international) - Social Media content creation, e-commerce platform development and maintenance.
- KyklikósDigital Product MarketingE-COMMERCESeptember 2021 - January 2023 (1 year and 5 months)Digital communication strategy on Social Media.Definition, execution, optimization, and analytics of Paid Media campaigns with performance and branding objectives. (Meta & Pinterest)Selection and negotiation with influencers.Target and buyer persona definition.Website optimization.PR actions.Business and digital communication consulting.
- IDÓNEA ComunicaciónSocial Media & Paid Social ManagerLUXURY GOODSFebruary 2020 - Today (6 years and 4 months)Madrid, Comunidad de Madrid, España· Responsible for the Paid Social area: strategy, execution, optimization, and reporting.· Creation of Social Media strategies for always-on communication and special activations, supervision of execution, and continuous client liaison.· Budget and team management (junior staff and intern).Luxury and lifestyle clients: Marriott, Gran Meliá, Meliá Collection, and boutique hotels.
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Education
- MDB - Master Digital BusinessThe Valley Digital Business School2019Especialización en Product & Service Innovation · Creación de la idea de negocio con Design Thinking + Lean · Diseñar el producto digital con Agile · Testar el plan de marketing con campañas reales · Aprender la importancia del dato · Conocer las últimas tendencias y tecnologías disruptivas
- Master in Communication and FashionIED Madrid2016