Ana Reyes García

I collaborated with product management and engineering in a design sprint-based approach for end-to-end customer journey optimization. Developed the Design System, incorporating design components and UX patterns to ensure consistency across platforms, which led to a reduction in design-to-development turnaround time. Pitched new ideas and designs to stakeholders, effectively managing their feedback to refine the final product. Led the website redesign and optimized the page's SEO, collaborating closely with the marketing team and external freelancers. This effort resulted in a 16% increase in lead generation within two months.

Redesigned user journeys for complex web and mobile applications, contributing to an increase in sales for textile items. Contributed to the graphic design of several book covers featured on the platform. Facilitated UX design workshops that helped us adopt a more human-centered design approach. Created new components for the existing design system and built prototypes in Figma to demonstrate their applications and variations, resulting in a more efficient implementation process for engineering.

Contributed to the redesign of corporate websites, resulting in a 1x% increase in lead generation. Designed and optimized the CRM system to enhance user experience and streamline workflows, improving overall efficiency for the sales team.