Ana Ranz

External strategic consulting and management for service businesses.

Your clients receive your service. I help you manage the business that sustains it.

I work with a few clients at a time, stepping in as external strategic management, turning strategy into reality.

Services

• Diagnoses and Strategic Plans: business model analysis, value proposition, positioning and differentiation, service portfolio and pricing, and roadmap definition

• Monthly Strategic Support: objective setting, prioritization, metrics review, and decision-making advice

• External Strategic Management: leadership of the business management alongside the owner (strategy, profitability, communication)

Areas of work

• Strategy: business model, value proposition, service portfolio, pricing structure

• Profitability & Finance: economic objectives, budgets and cash flow control, service mix, costs and efficiency

• Operations & Processes: definition, optimization, and automation of processes

• Communication, Marketing & Sales: positioning, narrative, service portfolio, funnels, and client management

• Launches & Go-to-Market: end-to-end design and execution (proposal, messaging, calendar, email marketing, online and offline advertising)

Do you think your business needs something like this? Schedule a call and let's discuss it.

Design, supervision, and execution of CANMIGOS's digital strategy, ensuring coherence and alignment with business objectives.

• Strategic Consulting: advice on digital initiatives to strengthen online presence, profitability, and brand growth.

• Content Strategy and Execution: content planning, production, and management.

• Services and Launches: adaptation and redefinition of services and design and execution of complete launches (proposal, pricing, messaging, funnel, calendar, email marketing, ads).

• Operations and Automation: optimization and automation of workflows.

• Analysis and Optimization: monitoring of metrics and constant optimization of the strategy to maximize impact and conversion.

Management of the academy's operations and strategy to ensure financial stability, daily functioning, and long-term sustainability. Cross-functional scope over finance, communication, marketing and sales, academic offerings, acquisition and retention, processes, and metrics.

• Financial Management and Pricing: financial planning, budget and cash flow control, definition of pricing/bonus structure.

• Communication, Marketing, and Sales: branding and positioning, narrative and messaging, acquisition funnel, online and offline advertising, loyalty strategy and email marketing, content strategy.

• Strategy, Processes, and Organization: design and coordination of non-academic processes, hiring and onboarding, operational documentation, and continuous improvement.