About Ananthu
English
Native or bilingual
Experience
- Integral ShopperShopper & Trade marketingRETAIL (LARGE RETAILERS)September 2025 - April 2026 (7 months)Dubai - United Arab Emirates• Trade Execution: Orchestrated 360° promotional catalogs for major trade events, ensuring 100% alignment between brand strategy and field execution.• Retail Innovation: Developed shopper concepts and executed 360° communication strategies, driving measurable increases in in-store brand visibility.• Commercial Strategy: Assisted Marketing Director with P&L analysis and high-level presentations to secure growth for Key Account partnerships.• Process Automation: Engineered a 100% automated Market Watch pipeline, achieving 0% manual entry and increasing reporting speed by 50%.• Predictive Modeling: Built an automated model merging sales/redemption data, enabling real-time tracking with 95%+ forecasting accuracy.• Actionable Insights: Converted raw KPIs into Post-Campaign Reports, identifying optimizations to increase trade spend efficiency and ROI.
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Education
- MarketingKEDGE Business School2026Marketing
- Bachelor of EducationAnna UniversityBachelor of Education
Certifications
- Google AnalyticsGoogle2025
- TOSA Excel CertificateTOSA2025