Description

Accelerating Growth Through Mathematical Precision & AI Workflows

I help businesses scale by shifting focus from vanity metrics to sustainable unit economics. As a Marketing Leader with 11 years of experience—currently actively serving in freelance advisory capacities—I bring a rigorous, data-driven approach to your marketing ecosystem. By engineering AI tools tailored to your workflows, I significantly reduce operational overhead and deliver precise, ROI-focused campaigns.

What sets me apart is the fusion of my academic background in Mathematics, steady composure under pressure, and modern technical mastery, supported by my certifications in Generative AI, Google Analytics 4, and SEO Ecommerce Strategies. I do not rely on creative guesswork. Instead, I deploy a Value Validation Project framework to map data-driven blueprints that demonstrate clear, mathematical acquisition levers and prioritize high-quality consumer retention.

Here are the specific deliverables and projects I handle:

End-to-End Digital Strategy: Orchestrating integrated paid media, search, social, and programmatic channels for optimal market penetration.
AI-Enhanced Workflows: Implementing generative AI for advanced market research, sales enablement, and rapid execution.
Regulated Market Navigation: Managing large-scale media investments while strictly adhering to complex local privacy regulations within restricted sectors.
B2B & Advisory Solutions: Translating technical product specifications into commercial value propositions and delivering high-level strategic marketing advisory.

Industry field of expertise

Languages

English
Native or bilingual
Indonesian
Native or bilingual

Workplace preferences

Can work on-site

Jakarta (up to 50km)

STATION SATCOM
Sales & Business Development
DIGITAL AND IT
July 2025 - January 2026 (6 months)
Jakarta, Indonesia
• Technical Sales: Managed B2B sales pipelines for high-tech satellite solutions (Starlink, Iridium Certus), translating complex technical specifications into compelling commercial value propositions for maritime clients.
• Product Marketing: Promoted a suite of connectivity and security products (Citadel, VSAT), aligning technical features with client operational needs to drive adoption in niche markets.
sales administration management accounting Lead generation artificial intelligence Copywriting
INDEPENDENT CONSULTANT & FREELANCE
Digital Strategy Lead
BANKING AND INSURANCE
January 2024 - Today (2 years and 5 months)
Jakarta, Indonesia
• Live Commerce Strategy (TikTok): Pioneered a "Live Commerce" pilot for a retail cat food brand on TikTok and Shopee, establishing a consistent daily streaming schedule that validated live-streaming as a scalable revenue channel.
• Regulated Market Strategy: Developed a full-funnel digital strategy for a major global cigarette/vape brand, navigating strict "Dark Market" advertising regulations to maximize organic reach without traditional paid media support.
• Entrepreneurship: Bootstrapped an independent insurance portfolio to 10+ active B2C clients over 3 years, managing the full customer lifecycle (CRM) and demonstrating the business acumen required for high growth environments.
sales administration Marketing Social media Media Copywriting
FUSE GROUP
Marketing Manager
BANKING AND INSURANCE
June 2022 - December 2023 (1 year and 6 months)
Jakarta, Indonesia
• Strategic Planning & P&L: Managed a 7 Billion IDR annual digital budget, orchestrating the media roadmap across Google and Meta to achieve a 30% uplift in campaign performance and a 20% boost in ROI.
• Agency & Team Leadership: Directed a hybrid unit of 2 internal specialists and 3 external media agencies, overseeing creative outputs and media buying to ensure 100% brand consistency and on-time delivery.
• Performance Optimization: Engineered a full-funnel account restructuring strategy that reduced Cost Per Lead (CPL) by 40% while improving conversion rates by 15% through precise audience targeting.
• Content-to-Media Strategy: Led the creative testing roadmap, utilizing A/B testing on ad visuals and messaging to identify high-performing assets, directly contributing to a 25% improvement in campaign KPIs.
• Analytics & Automation: Built automated performance dashboards using Google Data Studio (Looker), reducing weekly reporting time by 20% and enabling real-time budget reallocation based on live data.
Marketing Communication Email marketing Google AdWords Facebook Marketing