Freelancer profile translated to English.

Description

Social Media & Performance Marketing Specialist

I help companies generate qualified leads, increase brand visibility, and achieve measurable business results through social media, creative strategy, and data-driven marketing.

My focus is on social media strategies, content concepts, Meta Ads, lead generation, funnel marketing, and creative testing. I combine analytical thinking with creative approaches to sustainably improve reach, engagement, CTR, and conversion rates.

Highlights

• +33% CTR increase through creative testing and ad optimization

• +20% more qualified leads through funnel optimization

• 38,000+ organic impressions through data-based content strategies

• Conversion rates of up to 35%

Focus Areas

• Social Media & Performance Marketing

• Creative Strategy & Content Marketing

• Meta Ads & Lead Generation

• Funnel Marketing & Campaign Optimization

• Performance Reporting (GA4 & Looker Studio)

• UGC Strategy & Creative Testing

Let's connect if you want to leverage Social Media, Creative Strategy, and Performance Marketing to achieve sustainable growth and measurable results.

Industry field of expertise

Languages

Portuguese
Native or bilingual
English
Conversational
German
Basic

Workplace preferences

Can work on-site

Düsseldorf (up to 30km), Köln (up to 10km), Hamburg (up to 10km), Berlin (up to 10km)

Freelance
Paid Social & Performance Marketing Specialist
SOCIAL NETWORKS
January 2024 - Today (2 years and 7 months)
Neuss, Germany
Development and implementation of social media, paid social, and performance marketing strategies for clients in Brazil, Europe, and the USA.

Core Tasks & Focus Areas
• Planning, implementation, and optimization of Meta Ads campaigns across the entire marketing funnel.
• Development of content and creative strategies for Instagram, Facebook, and LinkedIn.
• Analysis of target audiences, consumer behavior, and customer journeys to improve campaign performance and user targeting.
• Conducting creative testing, hook development, and A/B tests to increase CTR, engagement, and conversion rates.
• Collaboration with international clients and support with content planning, UGC concepts, and brand communication.
• Monitoring relevant KPIs using Google Analytics, Meta Business Suite, and performance reporting.

Selected Successes
• +33% CTR increase through creative testing and ad optimization.
• +20% more qualified leads through funnel and audience optimization.
• 38,000+ organic impressions through data-based content strategies.
• Conversion rates of up to 35% through targeted campaign management.
Meta Ads Performance Marketing Lead generation Funnel Marketing Social media, Instagram, Meta Ads, Google Ads, Google Analytics, Canva, CapCut