Freelancer profile translated to English.
Back to original languageAbout Ana María
I am a product design engineer who has evolved over the years. I currently define myself as an experience designer and consultant in UX and service design, who enjoys and appreciates the entire digital product design process. I am motivated by deeply understanding people, connecting ideas, and transforming complex insights into clear, human, and actionable solutions. I also enjoy learning and teaching, which is why I thrive in multidisciplinary teams and with different levels. This is what makes the final project outcome significantly better.
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- IpsosUX Client ManagerMarch 2023 - June 2025 (2 years and 3 months)Madrid, SpainClient oriented I UX research I service design I AI for research
- UX Researcher: Testing UX and qualitative and quantitative research
- Service designer: Journey maps/user persona, experience design, workshops, etc.
- Definition of strategy and work methodology for a new service line at Ipsos (UX).
- Responsible for UX and commercial communication.
- Client relationship management: maintenance and active promotion of new opportunities with existing and new clients.
- Client meetings (Briefing), definition of study methodology (qualitative/quantitative), project management, report creation, and client presentations.
- Coordination of projects with internal and international teams.
- IpsosDesign Director (LATAM HUB)January 2021 - March 2023 (2 years and 2 months)Medellín, ColombiaLeadership I UX research |UX design I service design I
- UX and Service Design consultancy for the Latam region.
- UX and Service Design advisory for the Latam region.
- Digital product design and research (testing).
- UX research/design: Generation of actionable, data-driven recommendations on adoption with an HCD (human-centered design) approach.
- Coordination of projects with international teams.
- Training and leadership of a UX research team for LATAM.
- Definition of work methodologies for the team/Responsible for team planning and organization.
- VILIVCustomer Success Analyst/Service DesignerMarch 2020 - February 2021 (11 months)B2B| Startup |UX Research I Customer experience I service design I
- Experience concept design and product strategy definition.
- Customer Success: Design the entire customer support experience (Blueprint and Journey map)/chatbot interaction/protocols.
- UX: Ethnographic research.
- Definition of the testing and research program for the UX team.
- UX Design: Complete design of the site's information architecture and navigation flows.
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Education
- Product Design EngineeringUniversidad EAFIT2014
- Master in EngineeringUniversidad EAFIT2026Gestión de diseño/Experiencia de Usuario/ Estética del producto
Certifications
- Futures DesignDomestica 20242024
- Digital MarketingISDI2025