Ana M.

Concept, copywriting & translation/transcreation (German & English) for web (UX/UI landing pages) and CRM (newsletters, emails, print mailings, sedcards, print brochures, app news articles…) for Hyundai Motor Germany and Hyundai Motor Europe

– Conversion copywriting, performance marketing, creative concept, content creation & strategy

for B2C/DTC brands & DTC/B2B sole proprietors:

• Paid social media marketing including campaign & creative concepts, creator briefings, ad creatives (copy & graphic design), ad setup & campaign management in Meta Ads Manager, monitoring, analysis, optimization & reporting (for various clients in the health sector)

• Email marketing including copy (in German & English), template customization & setup in HubSpot (marketing & advertising industry)

• Conversion landing pages & landing page optimization including concept, wireframes, copy, implementation (in HubSpot & MailerLite), heatmap analysis, hypothesis formulation, monitoring, analysis & reporting (for various clients in the health & advertising sectors)

– Social media marketing:

• Writing social media posts & developing social media campaigns (for ORLEN and star Germany)

• Co-development of a new social media strategy for ORLEN and star Germany

• Intensive client consultation on social media topics including strategy, content ideas & trends – with a focus on Instagram & LinkedIn (for Juwelier Badort, ORLEN and star Germany, plentyONE)

• Contributed to winning the social media pitch at ipuro

– Performance marketing:

• Writing conversion-optimized Meta & Google Ads (for ipuro, ORLEN and star Germany)

– Conversion & SEO copywriting:

• Writing headlines, category texts, landing pages, and SEO-optimized website texts including company blog (for Passepartout agency, boesner, Schöffel, Stage Entertainment)

– Creative concept:

• Development & optimization of creative communication concepts, main ideas & storylines (for Ecclesia, RPTU, University Hospital Leipzig)