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Analy VelascoAV

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Freelancer profile translated to English.
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About Analy

Social Communication graduate with a specialization in Corporate Communication.
Journalist with a professional background in managing internal and external strategic communications for international companies, executing key actions for corporate campaigns and brand management. Also, with experience in agencies and audiovisual media, print, and digital media as a reporter, writer, editor, and producer.
  • Spanish

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Seguridad Reina
    Communications and Marketing Manager
    January 2023 - May 2025 (2 years and 4 months)
    Farmacia Puertas, Madrid, Spain
    • Define, develop, and supervise the company's Annual Work Plan (AWP) for Communication (internal and external).
    • Create, coordinate, develop, and execute factory marketing campaigns.
    • Develop, coordinate, and execute the strategy and development of internal communications to promote company culture with wellness initiatives, development programs, relevant information, and other corporate topics.
    • Develop and strengthen branding, with the required brand treatment.
    • Crisis management.
    • Generate content for multiple channels, such as social media and constant website updates.
    • Manage emails for internal campaigns and external promotions.
    • Organize, coordinate, and advise on the execution of strategic events.
    • Create and design merchandising for events, training, and industry fairs.
  • Insight The City
    Editor and Journalist
    January 2020 - January 2025 (5 years)
    New York, NY, USA
    • Collaborate in writing and editing content for the web with SEO optimization.
    • Coordinate and collaborate with the team and brands to enhance sponsorship projects.
    • Marketing management.
    • Research and produce reports, articles, and interviews.
  • Diario Financiero,
    Editor and Journalist
    December 2017 - June 2025 (7 years and 6 months)
    Chile
    2017 – 2025
    • Write and edit reports, news items, analyses, and articles for the digital format, maintaining DF's editorial line from Madrid.
    2017 – 2023
    • Write and edit news items, articles, and reports, covering topics of politics, economy, finance, stock markets, commodities, companies, corporate results, legal, pensions, government agenda, tender offers, stocks, indices, mergers and acquisitions, annual reports, company results, startups, and expert opinions.
    • Attend briefings, calls for papers, and interviews for digital, print, and audiovisual content.
    • Position news through SEO to increase subscribers to DF Full.
    • Supervise and manage audiovisual and multimedia content of the Group (DF, DF MÁS, DF SUD, and Señal DF).
    • Lead and coordinate the work team, as well as ensure and promote cross-functional collaboration, through comprehensive management of sections for the digital platform.

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Education

  • Social Communication graduate with a specialization in Corporate Communication
    Universidad Santa María
    2014
  • Copa América Venezuela 2007
    INCE
    2007
    Módulos: atención al público, excelencia de calidad y servicios, identidad regional, módulo operativo, organización de eventos y protocolo

Skill set

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