About Anaïs
French
Native or bilingual
English
Native or bilingual
German
Conversational
Experience
- Anaïs StraumannCommunication Strategy Consultant & Event CoordinatorCONSULTING AND AUDITSJune 2019 - Today (7 years)Support for companies on their communication strategy issues.Event organization.Training in communication strategy and its related topics (web marketing, press relations, social media, event management) for the following training organizations:- WebForce3 Strasbourg, Paris 4, Paris 18, Gonesse- Alt RH Consulting- Doranco- Philiance- Orsys
- SNCF Gares & ConnexionsCommunication and Institutional Relations Project ManagerTRANSPORTATIONSeptember 2016 - September 2018 (2 years and 1 month)Nancy, France➡️ for the 398 stations in the Grand Est region (Alsace, Lorraine, and Champagne-Ardenne):EXTERNAL COMMUNICATION:- Creation and management of communication campaigns;- writing press releases;- institutional relations;- establishing partnerships;INTERNAL COMMUNICATION:- creation of an internal newspaper;- writing newsletters;- local liaison for large-scale national internal communication events and campaigns;- implementation of a visual management system;DIGITAL COMMUNICATION:- management of 7 station Facebook pages in the Grand Est Region (Strasbourg, Colmar, Mulhouse, Nancy, Metz, Thionville, Reims)- handling and follow-up of customer requests on various online platforms;- animation of the internal Workplace network;- content management for the website www.gares-sncf.com;EVENT MANAGEMENT:- inaugurations;- exhibitions;- concerts;- various events within stations (happenings, entertainment during major departures, etc.);- seminars & workshops.
- Sofitel Mo'orea Ia Ora Beach Resort (Polynésie Française)Communication & Marketing Project ManagerHOSPITALITYApril 2015 - January 2016 (10 months)Moorea-Maiao, FranceCOMMUNICATION:- Updating operational and internal communication tools;- creation of communication tools for all departments;- competitive intelligence;- monitoring customer feedback on digital platforms;- monitoring the establishment's e-reputation;EVENT MANAGEMENT:➡️ assistance in organizing events, in relation with the Sofitel French Polynesia Marketing team:- concept creation,- organization (supplier relations),- promotion, press relations.The organized events include:- concerts (Eto, Tété, Jain, Daniel Buckman),- Sofitel Wine Days (3 days dedicated to French gastronomy),- festive evenings (pool party, Christmas & New Year's Eve)
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Education
- MASTER 2 - Marketing and Event ManagementEM Strasbourg2017Travaux : - projet en partenariat avec l'Aéroport de Strasbourg et La Poste Business Solutions sur le sujet suivant : "développer une strategie marketing et communication afin d'attirer plus de jeunes au sein de l'Aéroport de Strasbourg" - 1ère place. - projet en partenariat avec la ville de Strasbourg sur son événement annuel "Strasbourg mon Amour" sur le sujet suivant : "développer un programme d'événements pour l'édition 2018" - 3ème place. Réalisation d'un mémoire sur le thème "Les enjeux de l'intégration d'e-influenceurs dans la stratégie marketing".
- UNIVERSITY EXCHANGE - MarketingAsper's School of Business (Winnipeg, Canada)2014
Certifications
- TOEIC - 965/990ETS2014
- Master 2 - Marketing and Event ManagementEM Strasbourg2017