Freelancer profile translated to English.
Back to original languageAbout Anaïs
Marketing Project Manager – Website Redesign, Content, PR, Cross-functional Projects
I support startups, SMEs, and scale-ups in structuring and managing their strategic marketing projects: website redesign, content creation, coordination of internal teams & service providers, and deployment of visibility strategies (PR, brand, content, events).
🎯 What I bring to you concretely:
- End-to-end website redesign management (strategy, sitemap, UX/UI, content, Webflow/WordPress/Shopify)
- Cross-functional marketing project management (sales, product, design, agencies)
- Event management
- Impactful content creation (brand content, customer testimonials and case studies, copywriting, articles, SEO)
- Structuring your marketing (roadmap, prioritization, KPIs)
- Implementation and management of PR initiatives
📈 Results achieved:
- Website redesign → traffic x2, conversion rate +25%
- +40 national and local press mentions (Le Monde, Les Échos, France 2, France Info…)
- Launch of large-scale content projects: Tech Radar (+3000 downloads, coordination of +30 internal and external stakeholders, event for +50 clients)
🧠 My profile:
- +5 years of experience in B2B Marketing and Project Management
- Experience in SaaS, Tech, and Sustainable Mobility
- Familiar with startup and scale-up environments
- Comfortable with complex, multi-stakeholder contexts
- 🌍 French / English / Spanish; international projects welcome
- 📍 Based in Paris: available for remote or hybrid assignments
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- TANDEMBrand & Marketing ManagerTRANSPORTATIONJanuary 2025 - January 2026 (1 year)Paris, France- Managed the overall redesign of the Tandem website: architecture, visual identity, brand platform and tone of voice, UX/UI wireframes, Webflow integration.- Deployed the PR strategy in collaboration with the agency: message framing, definition of key moments, co-creation of press releases, coordination of media interviews.→ +40 National and Local Press Mentions: Les Échos, Le Monde, France 2, France Info, Ouest-France…- Content Marketing & Brand Storytelling: conception and management of customer testimonials. Definition of angles and messages, client briefs (SMEs, mid-caps, and large corporations), coordination and supervision of filming, production of client case studies on our website.
- Theodo Apps (ex-BAM)Marketing ManagerMay 2022 - September 2024 (2 years and 4 months)Paris, France- Managed marketing strategy, levers, and KPIs (budget +€200k)- Redesigned, migrated, and managed the CMS website (traffic x2, conversion rate +25%)- Supported the sales team on the acquisition funnel via the HubSpot CRM- Managed the editorial calendar, content creation, copywriting, SEO strategy- Strategic project management: launch of the Tech Radar and Design Radar. KPIs: +2000 downloads, coordination of +30 stakeholders, organization of an event for +50 clients.
- SwapcardCustomer Success ManagerMarch 2020 - May 2022 (2 years and 2 months)Paris, France- Managed webinars and onboarding operations for +50 client accounts (SaaS solution)- Acted as the liaison between clients and sales/product teams to identify improvements, new features, and optimize retention (NPS > 9)- Implemented communication strategies specific to each event.
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Education
- Master's Specialized / MS, Corporate Communications StrategiesNEOMA Business School2019Mastère Spécialisé / MS, Corporate Communications Strategies
- Bachelor of Business Administration - BBA, International BusinessUniversidad Pontificia Comillas ICAI-ICADE2017Bachelor of Business Administration - BBA, Commerce international