About Anaïs
I am a creative and engaging manager with rich experience in high-performing and demanding
industries: luxury, optical retail, and fashion in various disciplines: retail, marketing, and e-commerce both at OpCo and HQ levels.
Through these experiences, I have built unique skills and perspectives that enable me to drive organizations to implement impactful business improvements at speed and scale.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Dutch
Basic
Remote only
Primarily works remotely
Experience
- CartierECommerce business development managerAugust 2021 - Today (4 years and 10 months)Amsterdam, Netherlands
- GrandVision NVMarketing Project ManagerRETAIL (SMALL BUSINESS)February 2020 - July 2021 (1 year and 5 months)Amsterdam, Netherlands• Launch of 6 new independent brands within our global network, on and offline• Create an omnichannel marketing plan supporting the launch of new independent brands• Build and negotiate the marketing budget for each launch, in each country• Present and convince all OpCo’s marketing directors to onboard and implement the projects• Ensure flawless communication between the brands, GV headquarters and each local marketing team• Develop the construction of the Yearly Marketing plan for the sun category
- BestSellerE-commerce Brand ManagerFASHION AND COSMETICSNovember 2017 - June 2019 (1 year and 7 months)Amsterdam, Netherlands- Set and drive KPIs and budget in cooperation with the finance department- Build up and coordinate a new team of 4 people- Buying 4 main collections per year and reinforce stock optimization- Monitor and optimize traffic by 5% through SEA, SEO and affiliate actions- Improve cooperation and communication with the brand HQ and retail department
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Education
- Master of BusinessESCP EUROPE2012Master of Business Administration (MBA)
- Master of BusinessSabancı Üniversitesi2012Master of Business Administration (MBA)