Freelancer profile translated to English.

Description

Passionate about communication and digital, I help companies structure their online presence, tell their story, and promote their products or services.

From strategy to creation, I work on all communication levers:

Social media management and development
Creation of visual and editorial content
Website management, CRM campaigns, and SEO optimization
Digital project coordination and partner management

With a creative and analytical approach, my goal is to enhance brand awareness and generate sustainable engagement for your brands.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
Italian
Basic

Workplace preferences

Can work on-site

Rouen (up to 50km)

pvg france
Marketing and Communication Manager
RETAIL (LARGE RETAILERS)
January 2023 - Today (3 years and 5 months)
Rouen, France
Marketing & Communication

Development and implementation of multi-channel marketing strategies
Content creation (print, web, social media, videos)
Management of internal and external communication projects
Press relations and influencer partnerships
Performance monitoring and analysis (KPI, ROI, CRM campaigns, Google Analytics)

Digital & Web

Administration and updating of websites (WordPress, Magento)
SEO optimization and natural referencing management
CRM management and targeted marketing campaign management (Sarbacane, Meltwater)
Community management (Instagram, Facebook, LinkedIn, Pinterest, YouTube)
Management of an online store and B2B digital assets
Creation of visuals and digital assets (Canva, Adobe Suite)

Management & Coordination

Supervision of internal projects and coordination of teams or service providers
Planning and organization of events (internal, commercial, promotional)
Team management and cross-functional communication management
Leadership skills and adaptability to various environments

CSR & Societal Engagement

Introduction of internal environmental initiatives (recycling, solidarity actions)
Awareness of sustainability and corporate social responsibility
Digital Communication Wordpress Google Analytics
Evok collection
Marketing and Communication Officer
HOSPITALITY
September 2021 - August 2022 (1 year)
Paris, France
Within the luxury hotel group Evok Collection, I participated in the development of digital communication and the promotion of the group's various brands (hotels, restaurants, and spas).

Main missions:

Community management: management and animation of 6 accounts (Instagram, Facebook, LinkedIn, Pinterest, YouTube) – content writing, planning, and performance reporting.
Digital project management: website monitoring under WordPress, SEO optimization, contribution to CRM strategy and email campaigns.
Global communication: creation and distribution of internal and external materials (print & digital), coordination with marketing teams, art direction, and service providers.
Press and influence relations: management of media requests, press release writing, and collaboration with influencers to promote the group's establishments.
E-commerce: online store management (product updates, sales monitoring, customer experience).
E-commerce Digital Communication Wordpress Content Marketing Communication Strategy

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Operational Unit Manager
Viaticus
2022

Anais Roulland

Marketing and Communication Coordinator

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