Freelancer profile translated to English.
Back to original languageAbout Anais
Passionate about communication and digital, I help companies structure their online presence, tell their story, and showcase their products or services.
From strategy to creation, I work on all communication levers:
- Social media management and development
- Visual and editorial content creation
- Website management, CRM campaigns, and SEO optimization
- Digital project coordination and partner management
With a creative and analytical approach, my goal is to strengthen brand awareness and generate lasting engagement for your brands
English
Fluent
French
Native or bilingual
Italian
Basic
Can work on-site
Rouen (up to 50km)
Experience
- pvg franceMarketing and Communications ManagerRETAIL (LARGE RETAILERS)January 2023 - Today (3 years and 7 months)Rouen, FranceMarketing & Communications
- Development and implementation of multi-channel marketing strategies
- Content creation (print, web, social media, videos)
- Internal and external communication project management
- Press relations and influencer partnerships
- Performance monitoring and analysis (KPI, ROI, CRM campaigns, Google Analytics)
Digital & Web- Website administration and updates (WordPress, Magento)
- SEO optimization and natural referencing management
- CRM management and targeted marketing campaign management (Sarbacane, Meltwater)
- Community management (Instagram, Facebook, LinkedIn, Pinterest, YouTube)
- Online store and B2B digital support management
- Visual and digital asset creation (Canva, Adobe Suite)
- Web Development
Management & Coordination- Supervision of internal projects and coordination of teams or service providers
- Planning and organization of events (internal, commercial, promotional)
- Team management and cross-functional communication management
- Leadership skills and adaptability to various environments
CSR & Societal Engagement- Introduction of internal environmental initiatives (recycling, solidarity actions)
- Awareness of sustainability and corporate social responsibility
- Evok collectionMarketing and Communications OfficerHOSPITALITYSeptember 2021 - August 2022 (1 year)Paris, FranceWithin the luxury hotel group Evok Collection, I participated in the development of digital communication and the promotion of the group's various brands (hotels, restaurants, and spa).Main missions:
- Community management: management and animation of 6 accounts (Instagram, Facebook, LinkedIn, Pinterest, YouTube) – content writing, planning, and performance reporting.
- Digital project management: monitoring the WordPress website, SEO optimization, contribution to CRM strategy and email campaigns.
- Global communication: creation and distribution of internal and external materials (print & digital), coordination with marketing teams, art direction, and service providers.
- Press and influencer relations: management of media requests, press release writing, and collaboration with influencers to promote the group's establishments.
- E-commerce: management of the online store (product updates, sales monitoring, customer experience).
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Education
- Operational Unit ManagerViaticus2022