Freelancer profile translated to English.
Back to original languageAbout Anaïs
I create content that makes people want to read it – and saves time for those who commission it.
As a writer and visual content creator, I work with SMEs, freelancers, and organizations that need to communicate clearly: articles, brochures, newsletters, LinkedIn posts.
My advantage: I combine a pen and a graphic eye. I deliver ready-to-use content – written, formatted, and exported. No need to hire an additional graphic designer.
Based in Geneva, available for one-off or regular assignments.
Spanish
Native or bilingual
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- État de GenèveExecutive AssistantPUBLIC SECTORSeptember 2021 - Today (4 years and 10 months)Genève, SwitzerlandA strategic role at the heart of secondary education governance, I assist the Director General and Deputy Director General, with a central role in coordination, interface, and securing communication between senior management, cross-functional departments (HR, finance, certification, planning), and school administrations.Active contribution to steering and decision-making bodies, including preparation, follow-up, and formalization of the Executive Board's work.Proximity HR liaison role for the management team: support on processes and coordination with HR services.Support for school administrations (28) in cross-functional projects and institutional developments.Assistance in steering a major reform of the education system (pre-vocational reform), including participation in work, stakeholder coordination, and contribution to strategic communication initiatives.Management and processing of highly confidential information, acting as a filter, prioritizer, and validator of decision-making flows.
- Media One Contact SAMarketing OfficerTELECOMMUNICATIONSSeptember 2017 - August 2021 (3 years and 11 months)Genève, SwitzerlandAs part of the sales team, I actively contribute to the development of Media One Contact SA through a transverse role in Sales, Digital, Media & Communication.
- Creation and management of radio, TV, and digital commercial offers, monitoring performance, and analyzing campaign impact.
- Deployment of digital campaigns (display, social ads, programmatic, Google Ads, radio streaming) and production of strategic reports.
- Coordination of radio and TV projects (audiences, scheduling, content, promotional materials).
- Design and implementation of on/offline communication plans, creation of editorial and visual content.
- Organization of client events and trade shows, as well as participation in communication and influencer marketing strategies for clients.
- IKEA GroupWeb EditorRETAIL (LARGE RETAILERS)March 2016 - September 2017 (1 year and 6 months)Vernier, SwitzerlandResponsible for creating and managing content for the store's local page, including writing texts tailored to communication objectives and producing attractive visuals. Ensures content integration, goes live, and publication via HTML coding. Trainer for employees on HTML language and web content publishing procedures.
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Education
- Artificial Intelligence PractitionerSAWI2026Cette formation permet de maîtriser les outils IA les plus performants du marché et de les intégrer aux cas d’usage spécifiques du marketing, de la communication et de la vente. Des fondamentaux à l’automatisation en passant par le prompt engineering et les aspects légaux, cette formation donne les compétences pour intégrer l’IA dans le quotidien de manière efficace et intelligente.
- AI Specialist for BusinessOnFuture2026Formation Spécialiste en Intelligence Artificielle pour l’Entreprise : montée en compétences sur l’IA générative appliquée aux usages métiers (prompt engineering, automatisation, recherche avancée et intégration dans les environnements professionnels). Objectif : optimiser les processus, renforcer l’aide à la décision et augmenter durablement la productivité grâce à des workflows intelligents.