Freelancer profile translated to English.
Back to original languageAbout Anaïs
[Ad] 13 years of experience • €15M managed • 273 Projects on Malt • 4.9/5 • Top 1% Maltster | Stop paying for clicks. Pay for results
Hello! I'm Anaïs, an expert in digital advertising, media buying & AI applied to performance.
Want to get ahead of the AI curve? Write to me ● I respond quickly.
In 13 years, I've supported +500 clients ● startups, SMEs, large groups ● in France, Canada, and the United States. From €300 to €1,000,000/month managed: every euro counts.
🎯 My Expertise
Audit & Optimization
I detect what's holding back your performance in 48 hours. No 50-page reports: concrete actions.
📊 ROI-Oriented Campaigns
Google Ads (Search, Shopping, Display, YouTube, PMax) • Meta Ads • TikTok Ads • LinkedIn Ads • Snapchat Ads • Microsoft Ads • Amazon Ads • Criteo • Taboola • Apple Search Ads
🤖 GEA: Generative Engine Ads
SEA is evolving. Your customers are now searching on ChatGPT, Claude, Perplexity, Gemini, and these AI engines are starting to integrate advertising. I'm anticipating this shift to position you where your competitors haven't looked yet.
📡 Tracking & Reporting
GTM • GA4 • Looker Studio: you know exactly where your budget is going.
📈 SEA & Media Buying Strategy
From annual budget projections to daily monitoring.
I love camping and living in nature. I lived in a campervan for three years, traveling across Europe, before trying the adventure of an eco-community in Brittany. In a few years, I'm heading for a sailboat! Daily life: drawing, piano, and Muay Thai for the past few months.
See you soon,
Anaïs
Keywords: SEA · Google Ads · Google Ads · Traffic Manager · Paid Media Manager · Digital Acquisition · Media Buyer · Growth Marketer · Performance Marketer · Meta Ads · Social Ads Manager · Facebook Ads · Digital Marketing · Lead Generation · Performance Marketing · E-commerce · Paid Acquisition · Funnel · CRO Expert · TikTok Ads Expert · Snapchat Ads Expert · Instagram Ads · GEA Expert · Generative Engine Ads · AI applied to Paid Media
English
Fluent
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- HAVAS Mediadom
On Malt
Setup & Launch Campaigns ● Havas Media ● Google Ads & Meta Ads ● High-Fi & Electronics ClientPRESS AND MEDIAAugust 2025 - April 2026 (8 months)Le Lamentin, Martinique🟢 Mission Havas Media DOM ● Setup & Launch Paid Media Campaigns (Google Ads & Meta Ads) ● High-Fi & Electronics Client (Microforce)
As part of a mission for Havas Media DOM, I was responsible for the complete setup and launch of digital advertising campaigns for Microforce, a specialist in the sale of high-fi and electronic equipment.Google AdsConfiguration and launch of multi-format campaigns: Search (high-intent keywords, RSA, negative keywords), Shopping (product catalog structuring, priority segmentation), Performance Max (creative assets, audience signals, multi-channel delivery). Smart Bidding focused on ROAS & conversions.Meta AdsSetup of conversion campaigns (Facebook & Instagram) to generate direct sales, and retargeting campaigns to re-engage visitors and abandoned carts. Meta Pixel & e-commerce event tracking configuration.Reporting & OptimizationMonitoring of key KPIs (ROAS, CPA, CTR, conversion rate), continuous optimization of budgets and audiences.●Keywords: Google Ads • Meta Ads • Search Ads • Shopping Ads • Performance Max • Display Ads • Retargeting • E-commerce • High-Fi • Electronics • Smart Bidding • ROAS • CPA • Meta Pixel • Paid Media • Havas Media - ShopmiumGoogle Ads & App Store Ads ● Mobile Acquisition ● App Install iOS & Android ● CashbackE-COMMERCEDecember 2025 - March 2026 (3 months)Genève, Suisse
🟢 Google Ads & App Store Ads ● Mobile Acquisition ● Shopmium ● Cashback & Grocery Retail
Management and optimization of paid media campaigns for Shopmium, the leading cashback application in grocery retail (GMS), with the objective of acquiring qualified users and maximizing downloads on iOS (App Store) & Android (Google Play).Google AdsSetup and management of mobile acquisition-focused campaigns:• Universal App Campaigns (UAC): delivery across Search, Play Store, YouTube & Display. Optimization focused on acquisition quality (first purchase, post-install engagement).• Search: high-intent keywords (cashback, promotions, discount vouchers), RSA, Smart Bidding (target CPA).• Performance Max: multi-channel delivery, audience signals, ROAS optimization.Apple Search Ads & App StoreAcquisition campaigns on the App Store (iOS): targeting by keywords, audiences, and categories. Optimization of cost per install (CPI) and store conversion rate.Tracking & ReportingConfiguration of post-install tracking (GA4, GTM), in-app event tracking (first purchase, engagement). Real-time KPI dashboards (CPI, CPA, ROAS, CTR).●Keywords: Google Ads • UAC • App Install • Apple Search Ads • App Store Ads • Google Play • Performance Max • Search Ads • Mobile Marketing • Mobile Acquisition • Cashback • GMS • Grocery Retail • CPI • CPA • ROAS • Smart Bidding • GTM • GA4 • Paid Media • Full Funnel - WEDIA / WEWORKTikTok Ads & Google Ads ● Lead Generation ● Coworking & Flexible Spaces ● WeWorkDIGITAL AND ITApril 2025 - April 2026 (1 year)Paris, France
🟢 TikTok Ads & Google Ads ● Lead Generation ● WeWork ● Coworking & Flexible Spaces
Complete management of paid media campaigns for WeWork, the global leader in coworking and flexible workspaces, with the objectives of acquiring qualified leads (companies, freelancers, startups) and developing brand awareness.TikTok AdsAccount audit (CPM, CPC, CPA, ROAS, engagement rate), then campaign setup and launch:• Lead Gen (Instant Form): capture of qualified leads, CPL optimization.• Awareness & Traffic: In-Feed Ads, TopView Ads, Spark Ads, Branded Hashtag Challenge.• Native Creatives: vertical formats, catchy hooks, storytelling adapted to TikTok codes.• Advanced Targeting: Custom Audiences, Lookalike, TikTok Audience Network. TikTok Pixel & Conversion API.Google AdsConfiguration and launch of multi-format campaigns:• Search: high-intent keywords (coworking, flexible office, workspace), RSA, Smart Bidding.• Performance Max: multi-channel delivery, audience signals, ROAS optimization.• Display: visual retargeting, contextual targeting & similar audiences.• YouTube Ads: awareness and video retargeting campaigns.Tracking & ReportingTikTok Pixel, Conversion API, Google Tag Manager, GA4. Real-time dashboards, KPI monitoring (CPL, CPA, ROAS, CTR) and continuous budget optimization.●Keywords: TikTok Ads • Google Ads • Search Ads • Performance Max • Display Ads • YouTube Ads • In-Feed Ads • Spark Ads • TopView • Lead Gen Forms • Instant Form • Coworking • Flexible Offices • WeWork • Lead Generation • Custom Audiences • Lookalike • TikTok Pixel • Conversion API • GTM • GA4 • CPL • CPA • ROAS • Paid Media • Paid Social
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Education
- Bachelor in E-businessExcelia Group2015Accréditations : AACSB,EQUIS, AMBA, EPAS Anciennement Groupe Sup De Co, La Rochelle (17) Spécialisation chargé de communication (E-business)
- Master in DIGITAL MARKETING & E-BUSINESS (Master's Degree)INSEEC2016Accréditations : AMBA, AACSB Marketing Digital, Communication digitale, Marketing engineering , Web analytics, Social Media Strategy, Environnement Juridique du e-Commerce et Maîtrise des logiciels PAO.
Certifications
- Personalized Analytics TrainingDigital Analytics Trainer2019
- Google Ads FundamentalsGoogle Ads2018