Freelancer profile translated to English.

Description

Leading PURPLE Comm, I support SMEs, growing companies, and their leaders as an outsourced marketing & communication director. My promise is simple: to make you visible, coherent, and effective, in substance and in form, without having to hire full-time internally. Specifically, I define the strategic direction, prioritize projects, and manage the service providers (agencies, freelancers) who support you, from brand platform to social media management. I handle your digital communication: defining your online presence strategy, editorial line, and managing your social media, to transform your visibility into a real growth lever.

What makes me different: a dual expertise between strategic vision and concrete execution, enriched by 13 years of consulting and 10 years of teaching in higher education. I combine in-depth client knowledge – inherited from my experience in research institutes – with a genuine passion for creativity, the kind that gives birth to a differentiating angle and memorable campaigns.

Whether for an audit and roadmap, long-term outsourced direction, or support during a transition phase, I align your communication with your business objectives to sustainably support your development.

I am also a professional trainer and can therefore leverage OPCO and CPF training budgets.

My references? Order of Chartered Accountants, Marseille Provence Airport, L'Occitane, Vinci, Mediabrands, Maison LARTIGAU, Château Grand Boise, ...

I am mobile throughout France and internationally if necessary, and I live in the South of France near Aix-en-Provence.

Languages

English
Native or bilingual
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km)

PURPLE COMM
Outsourced Marketing and Communication Consultant
CONSULTING AND AUDITS
March 2013 - Today (13 years and 5 months)
Aix-en-Provence, France
Because SME managers and executives lack time, I dedicate myself fully to them on marketing and communication topics.

Social media management, Communication plan development, Brand territory audit, Event organization to promote their business,... the topics are vast and varied.

My goal? To help you be more efficient and optimize your online visibility as well as on traditional media.
Social media LinkedIn Content marketing Branding Marketing strategy
PURPLE COMM FORMATIONS
Professional Communication and Marketing Trainer
CONSULTING AND AUDITS
March 2022 - Today (4 years and 5 months)
Aix-en-Provence, France
I created a company entirely dedicated to my training activities on marketing and communication topics. This allows me to leverage your CPF and OPCO training budgets. Social media strategy, Defining your offer, Deploying a communication plan, Developing your visibility on LinkedIn; these are all subjects on which I train and support you to grow your skills.
Branding Social media training Communication training Marketing training Communication strategy
IAE AIX-Marseille
Lecturer in Business Schools
SOCIAL NETWORKS
September 2015 - Today (10 years and 11 months)
Aix-en-Provence, France
Since 2015, I have been involved in several training modules on the following topics:

Marketing: consumer knowledge and relationship marketing
Communication strategy & Digital communication

My common thread is my enthusiasm for sharing and interacting with students, our professionals of tomorrow.

I teach at the University of Provence, at IAE Aix-en-Provence, and in business schools (ESSCA and CESI Aix en Provence).
Pedagogy Marketing Communication strategy