Freelancer profile translated to English.

Description

I help e-commerce brands and DTC startups turn design obstacles into revenue streams, from the first scroll to the checkout confirmation.

With over three years of hands-on experience in UX research, conversion-focused UI, and design systems, I deliver end-to-end solutions: I understand your users, identify friction points, and deliver pixel-perfect solutions that make a real difference.

What sets me apart: I leverage AI tools to prototype faster and validate earlier, so you have a tested solution in days, not weeks.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Les Sherpas
Product Design
EDUCATION AND E-LEARNING
October 2023 - January 2025 (1 year and 3 months)
Paris, France
Streamlined the booking process to improve retention.
Implemented a comprehensive User Research strategy: methodology, recruitment, interviews, and synthesis.
Redesigned the payment experience to boost conversion rates.
End-to-end feature production
Set up recruitment email campaigns.
User Research User Experience Design UX Audit Figma Mockups Email Management
Bouygues Telecom Business Distribution
UX/UI Designer
TELECOMMUNICATIONS
January 2021 - January 2023 (2 years)
Boulogne-Billancourt, France
Optimized e-commerce journeys (mobile plans) through A/B testing, visual hierarchy, and behavioral analysis. Designed high-fidelity mockups and interactive prototypes (Figma/Adobe XD) to reduce friction. Collaborated cross-functionally with marketing/devs, and improved KPIs (conversion rates, journey time). Focused on accessibility and visual consistency through an internal design system.
Figma Graphic Designer Figma Design Prototyping Figma Expert User Experience Design
ONEforus
UX/UI Designer
FASHION AND COSMETICS
January 2021 - January 2022 (1 year)
Paris, France
Complete redesign of a fashion e-commerce site: UX audit, information architecture, and UI design (Figma) to clarify the customer journey. User testing (guerrilla testing) and iterations based on insights. Creation of reusable components and micro-interactions to boost engagement. Competitive analysis and benchmarking to align design with market trends.
Figma Graphic Designer User Experience Design UX Audit User Research User Testing