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Anaïs PerninAP

Anaïs Pernin

Social Media Manager | E-commerce & Lifestyle

€350/day
2 projects
Dijon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anaïs

Freelance Social Media Manager, I support brands in their e-commerce and lifestyle marketing through content strategy, social media creation, and network animation.

I have developed strong expertise in the pet industry thanks to several years with pet food/pet care brands (Woufbox & Miaoubox, Ticroq, Le Spot des Truffes, Tractive, and Japhy for UGC), but I also support retail, lifestyle, and UGC projects, notably with the Aéroville shopping center and its stores.

I primarily focus on:
  • Social media strategy: positioning, editorial line, editorial calendar
  • Content creation: posts, carousels, stories, Reels, TikTok, YouTube Shorts
  • Short formats / TikTok & Reels Editor: social media adapted editing, hooks, on-screen text, voice-overs, and adaptation to social media codes
  • Community management: animation, moderation, interactions, and best practices
  • Organic and Ads UGC: authentic product-oriented, lifestyle, or ad campaign videos
  • Social ads: creation of advertising content, Meta Ads / TikTok Ads campaigns, and KPI monitoring
  • Reporting: performance analysis and concrete recommendations

You can find in my portfolio several examples of Reels created for the Aéroville shopping center: food content, fashion, gift ideas, trends, events, cinema, and engagement formats.

If you wish to increase your visibility with regular, engaging, and social media-adapted content, I would be delighted to discuss it with you.

Anaïs
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • AEROVILLE
    Social Media Manager
    RETAIL (LARGE RETAILERS)
    October 2025 - Today (10 months)
    Paris, France
    Complete management of the digital communication for the Aéroville shopping center:

    - Creation, writing, and planning of Instagram and Facebook content (posts, stories, contests, event news).

    - Coordination with partner brands to promote their offers, events, and new products.

    - Regular updates of the center's website (news, brand descriptions, carousels, menus).

    - Writing copy and adapting the editorial tone according to the channels.

    - Monitoring of sponsored Meta Ads campaigns and performance reporting.

    - Weekly collaboration with the communication and marketing manager for content planning and validation.
    Social Media Content Creation Meta Ads Reporting Digital Communication
  • LeSpotDesTruffes
    Social Media Manager
    ENTERTAINMENT AND LEISURE
    October 2025 - November 2025 (1 month)
    Montauban, France
    Complete digital communication management for the pre-launch of Le Spot des Truffes, the first dog cafe and park in Montauban (opening January 2026).
    Development of the editorial strategy for LinkedIn, Facebook & Instagram, content creation (Reels, carousels, stories), community animation, and management of the Ulule campaign (Oct.–Nov. 2025).

    Objectives: raise local awareness of the project, build an engaged community, and generate contributions without an advertising budget.
    Digital Communication Strategy Content Creation Community Animation Instagram Social Media
  • TICROQ
    Social Media Manager
    E-COMMERCE
    January 2025 - September 2025 (8 months)
    Nanterre, France
    Social Media Manager for an e-commerce brand of natural dog treats: Instagram and TikTok content creation, Meta Ads campaigns, ambassador management & email marketing. Expertise in e-commerce, pet food, social ads, and digital strategy, enhancing visibility, sales & community growth.
    Instagram TikTok Community management Digital Communication digital strategy

Reviews

5.0

Out of 1 rating

LaurianeL

Lauriane

TICROQ

Reviewed on 2/12/2025

I had the pleasure of collaborating with Anaïs to develop the visibility and engagement of my brand Ticroq, and I recommend her without hesitation! Professional, creative, and responsive, she brought relevant ideas while being attentive to my needs. Beyond her skills, Anaïs is a kind and involved person, making the collaboration smooth and enjoyable. A real pleasure to work with her, thank you again!

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Education

  • General Literary Baccalaureate
    Lycée Jean-Marc Boivin
    2019
  • Bachelor in Communication Management
    SUP’DE COM
    2024

Certifications

  • The Essentials of Google Sheets
    LinkedIn Learning
    2024
    Google Sheets
  • Google Search Ads
    Skillshop
    Google Search Ads

Skill set

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