About Anaïs
- Social media strategy: positioning, editorial line, editorial calendar
- Content creation: posts, carousels, stories, Reels, TikTok, YouTube Shorts
- Short formats / TikTok & Reels Editor: social media adapted editing, hooks, on-screen text, voice-overs, and adaptation to social media codes
- Community management: animation, moderation, interactions, and best practices
- Organic and Ads UGC: authentic product-oriented, lifestyle, or ad campaign videos
- Social ads: creation of advertising content, Meta Ads / TikTok Ads campaigns, and KPI monitoring
- Reporting: performance analysis and concrete recommendations
French
Native or bilingual
English
Conversational
Experience
- AEROVILLESocial Media ManagerRETAIL (LARGE RETAILERS)October 2025 - Today (10 months)Paris, FranceComplete management of the digital communication for the Aéroville shopping center:- Creation, writing, and planning of Instagram and Facebook content (posts, stories, contests, event news).- Coordination with partner brands to promote their offers, events, and new products.- Regular updates of the center's website (news, brand descriptions, carousels, menus).- Writing copy and adapting the editorial tone according to the channels.- Monitoring of sponsored Meta Ads campaigns and performance reporting.- Weekly collaboration with the communication and marketing manager for content planning and validation.
- LeSpotDesTruffesSocial Media ManagerENTERTAINMENT AND LEISUREOctober 2025 - November 2025 (1 month)Montauban, FranceComplete digital communication management for the pre-launch of Le Spot des Truffes, the first dog cafe and park in Montauban (opening January 2026).Development of the editorial strategy for LinkedIn, Facebook & Instagram, content creation (Reels, carousels, stories), community animation, and management of the Ulule campaign (Oct.–Nov. 2025).Objectives: raise local awareness of the project, build an engaged community, and generate contributions without an advertising budget.
- TICROQSocial Media ManagerE-COMMERCEJanuary 2025 - September 2025 (8 months)Nanterre, FranceSocial Media Manager for an e-commerce brand of natural dog treats: Instagram and TikTok content creation, Meta Ads campaigns, ambassador management & email marketing. Expertise in e-commerce, pet food, social ads, and digital strategy, enhancing visibility, sales & community growth.
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Education
- General Literary BaccalaureateLycée Jean-Marc Boivin2019
- Bachelor in Communication ManagementSUP’DE COM2024
Certifications
- The Essentials of Google SheetsLinkedIn Learning2024
- Google Search AdsSkillshop