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Anaïs NighoghossianAN

Anaïs Nighoghossian

COMMUNICATION DIRECTOR

€800/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anaïs

Communication Director specialized in the luxury world, I help brands to strengthen their image, accelerate their visibility and create strategies that convert. From defining positioning to implementing 360° actions (PR, SOCIAL MEDIA, INFLUENCE, BRAND CONTENT), I manage your projects with efficiency, creativity, and attention to detail. My goal: to enhance your brand, attract your key audiences, and generate measurable impact.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Fluent

  • Russian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • KILIAN PARIS (ESTÉE LAUDER COMPANIES)
    GLOBAL COMMUNICATION DIRECTOR
    LUXURY GOODS
    December 2024 - Today (1 year and 8 months)
    Paris, France
    Leading global communication strategy for Kilian Paris, defining brand storytelling & nurture brand equity across digital, PR, retail, events and influencer marketing. Driving content creation, social media engagement, and talent collaborations (Cannes Film Festival, Grand Prix de Monaco, Paris Fashion Week) Managing public relations and overseeing brand reputation to strengthen Kilian Paris' presence in key markets. Managing the personal branding and public image of the brand's founder, including media engagements and high-profile partnerships. Overseeing global markets coordination to ensure consistent brand messaging and impact on sales worldwide. Leading a team of 10 professionals.
    Communication Strategy Influencer Marketing Digital Communication
  • ARMANI BEAUTY (L'ORÉAL GROUP)
    GLOBAL COMMUNICATION DIRECTOR
    LUXURY GOODS
    June 2024 - December 2024 (6 months)
    Paris, France
    Defining and executing global communication strategies across fragrance, make-up, and skincare. Overseeing brand content, social media, influencer marketing, events and talent partnerships (Venice Film Festival) Managing a team of 7 professionals. Drive growth and brand awareness through data & insights management
    Influencer Marketing Brand Content Social Media Strategist
  • LUXE FRAGRANCE BRANDS (L'ORÉAL GROUP)
    HEAD OF GLOBAL COMMUNICATION
    LUXURY GOODS
    July 2022 - June 2024 (1 year and 11 months)
    Paris, France
    Led 360° communication for Diesel, Cacharel, Azzaro, and Atelier Cologne. Managed global PR, retail experience, events, social, content creation, and influencer partnerships
    (Milan Fashion Week)
    Led brands' corporate and institutional communications through partnerships with charities and philanthropic initiatives.
    Supervised a team of 5.
    Communication Strategy Digital Communication Brand Content Influencer Marketing Institutional Communication

Recommendations

Thibaud F.TF
Clara RauchCR
Thibaud F. and 1 other person have recommended Anaïs

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Education

  • Master's in New Media & Communication
    CELSA Paris-Sorbonne
    Master's in New Media & Communication
  • Scientific Baccalaureate
    Lycée du Parc & Lycée Edouard Herriot
    Scientific Baccalaureate

Skill set (28)

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