Freelancer profile translated to English.

Description

For more than 10 years I have held various positions with varied missions that have allowed me to have a global vision of the digital ecosystem today.

These rich experiences allow me today to support teams in setting up your digital strategy and its smooth running during the key stages of your development:

📌Direction of Ecommerce btoc projects

➡️CMS e-commerce (Magento, Woocommerce, Drupal):

Comparative analysis of CMS on the market vs. customer needs

Implementation of the CMS

IT interfacing coordination (finance, logistics, marketing, crm …)

Testing and corrective action management

Internal training

➡️UI/UX & functional e-commerce improvement:

UI/UX analysis for optimization recommendations of the customer journey

Development monitoring

Analysis of results

➡️Product catalog management:

Inventory of data storage (photos, descriptive texts, stocks …)

Centralization of data within a PIM (Product Information Management)

Coordination with various service providers to collect or distribute the product catalog (photographer, Google shopping …)

➡️Reporting:

Data retrieval (ERP, Google …)

Implementation of a dashboard

Analysis of monthly, annual results

Strategic recommendations

📌Direction of Digital Btob projects

➡️Analysis and recommendation

Strategic recommendation on the brand's online Btob presence

Definition of tools (btob e-commerce, showcase site, content strategy …)

Definition of the mode of access to the site (free, via code …)

➡️Project management

Choice of CMS

Coordination of service providers (graphic designer, developers, content creators …)

Writing a recipe book and test

📌Animation of the digital transformation of your company

➡️ Digital Breakfasts: 30min session for your employees to sweep a digital topic and deepen their knowledge

➡️Internal brainstorming workshops

➡️Definition and Creation of internal newsletters

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Clermont-Ferrand (up to 50km), Lyon (up to 10km), Paris (up to 10km)

DBM
E-commerce Project Manager
DIGITAL AND IT
September 2020 - June 2021 (10 months)
Clermont-Ferrand, France
Management of an E-commerce client portfolio (Animal Valley, Fleurs de Nicolas, Eugene Perma, Chocolats Bellanger, Welcom …)
• Animation of client workshops (ex: Define its e-merch strategy)
• Analysis of functional, UX needs and strategic recommendations
• Production monitoring and customer relations
• Participation in the writing of functional notes, recipe
• Project team coordination (graphic designer, back and front end dev)
Project management Reporting E-commerce
Besson Chaussures
Ecommerce Manager
FASHION AND COSMETICS
January 2020 - June 2020 (6 months)
Clermont-Ferrand, France
• Management of the e-commerce platform migration project
• Creation of dashboards to monitor activity
• Definition of the web commercial animation plan in collaboration with the network
• Traffic strategy: display, SEA, retargeting, SEO and emailing
• Social media strategy (recruitment, loyalty, visibility of the brand)
Web project management Google Analytics Traffic acquisition Reporting Facebook Marketing Instagram SEA Emailing ROI Team management Data visualization
PERNOD RICARD EMEA LATAM
Internal digital consultant
WINE AND SPIRITS
October 2017 - June 2019 (1 year and 9 months)
Paris, France
Remote management of the 52 regional subsidiaries on their digital strategy
• Animation of the digital transformation of the Pernod-Ricard Group within the region (webinar, newsletter, conferences)
• Organization of CRM workshops “What CRM strategy according to the brand objective?”
• Implementation of a methodology to define the Ecommerce opportunity by market
• Translation of the global ecommerce strategy into a local action plan
• Operational and budgetary support to the markets
Project management CRM E-commerce Reporting Data visualization