Anaïs Mikrut

Welcome! 👋

Passionate about the impact of brands and the power of imagery, I pursued a dual theoretical and practical education in graphic design and communication strategy. It is at the crossroads of these two disciplines that I developed my deep conviction: visual creation only has true value when it translates a clear intention, serves a specific objective, and generates real engagement with your audience.

This conviction led to the creation of Le Trait Créatif, my creative studio and communication strategy. For me, a brand is not built solely on its surface appearance. It comes to life in the overall coherence between what it shows, what it expresses, and what it does daily. Through Le Trait Créatif, I approach design not as mere embellishment or an aesthetic end, but as a direct extension of strategic thinking and a clear positioning.

What we can achieve together:

🎨 Visual Identity & Art Direction: Logo design, complete graphic guidelines, visual redesigns, brand universe, and print & web asset adaptations.

📱 Social Media & Content Strategy: Creation of impactful visuals (Instagram, LinkedIn, TikTok), definition of editorial lines, and engaging format adaptations.

🎬 Motion Design & Video Creation: Dynamic editing, visual animations, filming, recording, and short videos (Reels/Shorts) to capture attention quickly.

💻 Digital Communication & Editorial: Content writing, newsletter creation, and website updates.

Each collaboration begins with the same approach: listening, questioning, and understanding your challenges. I don't just execute a brief. I invest fully to bring clarity to your positioning and reveal what sets you apart.

💬 Have a project in mind or an idea to bring to life? Contact me now to discuss!