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Anaïs M.AM

Anaïs M.

E-commerce Manager | DTC Digital Marketing

€500/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anaïs

Digital marketing expert **for over 10 years**, I have orchestrated the E-Commerce strategy of DTC brands with a customer-centric vision to increase revenue. Proactive and solution-oriented, I am ready to drive your digital performance with an analytical and agile approach.

Do you have a challenge concerning your digital business? Do you want to work on your CRO?
I can help you achieve one or more of the following goals:
Growth of your brand awareness and engagementthrough: setting up a social media strategy, defining the schedule, creating and moderating posts.
✅ **Increase in conversion through website performance management**: Website audit, strategic recommendations, CRO while guaranteeing brand image.
Loyalty, retention of your existing customersby managing promotional campaigns, automation marketing scenarios, and data monitoring.

Fluent English
🙏My values? kindness, creativity, exploration, open-mindedness, adaptability, teamwork, reliability..
What I love? fashion, travel, art, ocean protection, health/wellness

I hope my dynamism, optimism, and product sensitivity will convince you to collaborate on great projects and for various business sectors.

#conversion #customerexperience #loyalty #content #commercialanimation #newsletters #socialmedia #engagement #socialmediamanager #digitalmarketing #ecommerce #btoc #digitalstrategy #performance #data #ai #LLM
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 20km)

Experience

  • The Coral Planters
    Volunteer in Digital Communication
    ENVIRONMENTAL
    June 2025 - Today (1 year)
    Volunteer mission for the NGO The Coral Planters, which works for the restoration of coral reefs.
    Blog support: article ideas, keyword selection in an SEO approach, content writing...
  • Histoires d'Artisans
    Volunteer in Digital Communication
    ARTS AND CRAFTS
    July 2024 - Today (1 year and 11 months)
    Biarritz, France
    Volunteer mission for the association Histoires d'Artisans, which revalues the manual and intellectual know-how of artisans.

    • Definition of the social media post schedule, creation and programming
    • Creation and programming of newsletters
    • Strategic thinking to promote the Association
  • Manufacture CASTEX
    Community Manager
    RETAIL (SMALL BUSINESS)
    October 2024 - January 2025 (4 months)
    Freelance mission:
    - Definition of the schedule, creation (photos/videos) and programming of social media posts: Instagram/Facebook and launch of the Tik Tok account
    - Monitoring of the UGC program with content creators (Trustt platform): writing briefs, prospecting profiles on Instagram and Tik Tok, monitoring content produced
    - Moderation on various social networks and review platforms.
    - Implementation of a KPI dashboard
    Influencer Marketing Influencer Relations Video Editing Schedule Management KPI

Recommendations

LM
ML
Lisa Millet and 1 other person have recommended Anaïs

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Education

  • Master 2 (M2), B2C Marketing
    IAE LYON3
    2008
    Master 2 (M2), Marketing B to C
  • Advanced Social Media, Digital and Multimedia Communication
    VISIPLUS academy
    2020
    Réseaux Sociaux Niveau Avancé, Communication numérique et média / multimédia

Skill set

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