Freelancer profile translated to English.
Back to original languageAbout Anais
I am Anaïs Lebreton, a specialist in communication and marketing. I distinguish myself by my ability to design tailor-made communication strategies and create strong visual identities. I have expertise in project management, creating engaging content (visuals, videos, articles), and optimizing social media to maximize visibility and engagement.
I also master the writing of content adapted to digital and print media, as well as performance analysis to adjust strategies in real-time. My goal is to make brands shine by rethinking their image and building a communication that reflects them, while generating concrete results.
Creativity - Performance - Strategies - Acquisition - Adaptability
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- IndépendantAuthor "Everyone is looking for their match". Investigations and testimonialsJanuary 2021 - Today (5 years and 5 months)Following 2 years of research dedicated to romantic and sexual encounters via the Tinder application, I decided to popularize my findings. In this book titled "Everyone is looking for their match", I describe with communication perspectives our feelings, the stakes of heterosexual seduction and masculinities since the application. I created my own methodology to transcribe a total of 130 user testimonials
- FreelanceDigital Communications Officer/Social Media ManagerJanuary 2019 - Today (7 years and 5 months)• Audit and implementation of communication strategies (visibility, engagement, acquisition, loyalty)• Specialist in content creation and community management on Instagram• Project management and execution, coordinating the implementation of an action plan• Creation of showcase websites• Notions of graphic design:- Production of print materials according to requests (company brochures)- Design innovative creative concepts with print, digital, and/or content variations• Production of advertising and corporate videos (filming and editing)• Creation and writing of CVs• Writing cover letters
- Maison Siana - Bijoux de lunettesFounderE-COMMERCEJanuary 2021 - August 2021 (7 months)Normandy, France• Visual and brand identity• Benchmarking (Social Blade, Combin, Web.mention, Answer The Public...)• Brand culture• Influencer marketing: micro-influencers, nano-influencers...• Collaboration with opticians, platforms, marketplaces promoting French craftsmanship...• Organization of photo shoots• Social Media Strategy• Instagram community management• Website creation
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Education
- Master of Mass CommunicationUniversity of South Brittany2021Master 2 (M2), Communication
- Master 1 (M1), Communication - Language SciencesUniversity of Rennes 22019Master 1 (M1), Communication - Sciences du Langage