Freelancer profile translated to English.
Back to original languageAbout Anaïs
During my 10 years of experience in CRM marketing, I have supported brands such as Smartbox, Catimini, Kidiliz, and Toys'R'Us. This client-side perspective was complemented by 2 years of consulting in a CRM agency, specializing in deliverability, for prestigious clients (Lancaster, Volcom, Madura...).
I am available to assist you with the following issues:
- Definition of your CRM strategy
- Implementation of CRM tools, tool changes, and ramp-up
- CRM account audit
- Deliverability audit and support in implementing best practices for its optimization
- Marketing automation strategy and implementation
- Support in implementing email templates
- Operational management of CRM campaigns
- Lead generation
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- LAO CRMCRM ConsultantCONSULTING AND AUDITSJuly 2022 - Today (3 years and 10 months)
- Studios MercuryaCRM ManagerCONSULTING AND AUDITSJanuary 2020 - November 2021 (1 year and 10 months)Île-de-France, FranceManagement of a client portfolio, with the following missions:- Audit client CRM- Operational management of marketing campaigns- Deliverability optimization: training on best practices, implementation of appropriate segmentation- Automation implementation- Support in companies' CRM strategy- Project management; CRM platform change, database unification...- GDPR compliance support- Management of a team of 3 people
- Toys'R'Us - PicwictoysCRM ManagerENTERTAINMENT AND LEISUREJanuary 2018 - January 2020 (2 years)77310 Saint-Fargeau-Ponthierry, FranceCRM strategy management:- Analysis and steering of the customer and prospect database- Development of scenarios in line with the customer lifecycle- Planning and monitoring of CRM campaigns- Consolidation and performance monitoring- Marketing pressure management Loyalty program management:- Animation, enrichment, and steering of the loyalty program- Animation of store teams to increase membership and activation- Partnership monitoring Project management:- Identification and implementation of new digital tools for optimizing and personalizing the customer experience- GDPR compliance- Development and steering of CRM tools
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA e-businessEcole supérieure de Gestion2012
- Bachelor in Strategic and Operational MarketingAudencia Nantes School of Management2010