Freelancer profile translated to English.
Back to original languageAbout Anaïs
With over 15 years of experience in digital marketing and performance management, I support companies and agencies as an externalized, part-time Marketing & Acquisition Manager.
I act as a true strategic and operational relay, capable of taking a high-level view while ensuring the execution and monitoring of actions. My role: to clarify priorities, structure acquisition levers, and manage performance, in order to avoid dispersion and maximize the impact of the implemented actions.
My areas of intervention notably cover:
- Defining and managing the acquisition strategy,
- Monitoring performance and key KPIs,
- Coordinating internal teams and service providers,
- Supporting management on marketing and business trade-offs.
Accustomed to evolving environments and structuring organizations, I bring a pragmatic, calm, and results-oriented approach. I attach particular importance to clarity of objectives, quality of collaboration, and fluid communication between teams.
I generally work on a recurring mission basis (1 day per week), allowing companies to benefit from senior expertise without full-time recruitment.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- MO&JOAccount ManagerJune 2025 - Today (1 year and 2 months)Lille, FranceManagement and coordination of marketing and customer acquisition strategy, from pre-sales to performance monitoring.Cross-functional coordination of client projects and internal teams (expertise hubs, sales, partners)Participation in pre-sales: understanding challenges, building recommendations and presentation materialsDefinition and management of multi-lever acquisition and activation strategies (SEA, SMA, email marketing, marketing automation, retargeting, SEO…)Performance monitoring, reporting, and results-oriented optimization recommendationsCustomer relationship management and guarantee of satisfaction, achievement of objectives, and quality of deliverablesStrategic consulting role for clients to support their business development projects
- Anaïs LanneyDigital Marketing ConsultantE-COMMERCENovember 2022 - Today (3 years and 9 months)Lens, FranceDigital Marketing and Traffic Acquisition Expert, I support companies in designing and managing their digital strategy. My goal: Create Performance, grow your revenue (online or local). Senior Consultant (10+ years experience). Specialist in acquisition levers. Passionate about SEA. I effectively orient your business to maximize your efficiency. Management of media agencies, SEA, Display, Remarketing, Shopping, social media, Analytics, Tag Management, etc.
- l'Université Polytechnique Hauts-de-FranceAdjunct ProfessorEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 7 months)59300 Valenciennes, FranceAdjunct status - Conducting distance/in-person courses for MASTER'S and BACHELOR'S degrees- E-commerce- Community Management- Web Marketing- Traffic Management- Referencing- Digital Brand Marketing
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Education
- Professional Bachelor's Degree, E-Commerce/E-MarketingUniversity of Lille2009Licence Professionnelle, E-Commerce/E-Marketing
- University Diploma in Technology (DUT) in Sales TechniquesUniversity of Lille2008DUT techniques de commercialisation
Certifications
- The Fundamentals of Digital MarketingGoogle Digital Garage2022
- Google Ads Search CertificationGoogle