About Anais
French
Native or bilingual
Experience
- L'idéal'listeE-commerce ManagerMarch 2022 - Today (4 years and 3 months)For individuals: Online sale of toys and childcare items made in France.For professionals: supplier of gifts for Christmas trees (gifts for employees' children)
- LES JOUETS FRANCAISE-commerce and Communication ManagerRETAIL (SMALL BUSINESS)July 2020 - March 2022 (1 year and 8 months)E-commerce and Communication Manager at Les Jouets Français (PrestaShop sites): MAIN MISSIONS:Definition of commercial offers, calendar, and webmarketing strategyManagement of emailing and SMS campaigns (B2B and B2C), Facebook and Instagram ADS campaigns, Google ADS, automations, affiliationsConfiguration and management of marketplaces via shopping feed / MiraklKPI monitoring on Google AnalyticsPreparation of monthly reportsManager of a team of 4 employees: an illustrator, a community manager, two content management assistantsCreation and Updating of Product SheetsPosting and management of promotional offersRecommendations for web optimizations / UX improvementsResearch and development of derivative productsCreation of the website in August 2020Development of landing pagesSearch for new service providers / suppliersCommunication management (posters, flyers, article writing, interviews, customer service...)Social media managerCreation of personalized catalogs and responses to tendersE-reputation managementOTHER MISSIONS:Web graphic creationsCommunity managementTraining of an apprentice as a community managerManagement of the in-store POS systemCreation and management of a B2C website for CE Christmas giftsPress releases
- La phocéenne de cosmétiquesWebmarketing Project ManagerJuly 2017 - July 2020 (3 years)Salon-de-Provence, FranceManagement of the Le Petit Olivier e-commerce site (under Magento): MAIN MISSIONS:• Definition of commercial offers• KPI monitoring on Google Analytics• Preparation of monthly reports• Writing briefs for the graphic designer• Creation and Updating of Product Sheets• Posting and management of promotional offers• Recommendations for web optimizations / UX improvements• Checkout funnel redesign• Research and development of derivative products• Project management for e-commerce site redesign• Project steering with external service providers• Development of landing pages (from scratch)• Search for new service providers• Supervision of order preparation: quality control, process improvement, development of exclusive web packaging (gift sets), monitoring new packaging and other tools to improve packaging quality and facilitate preparationOTHER MISSIONS:• Web graphic creations (in support of the graphic designer)• Order customer service management• Management of Google AdWords campaigns• Community management• Creation and updating of the website www.latabledupetitolivier.fr
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