Freelancer profile translated to English.
Back to original languageAbout Anaïs
👩🏻💻 As a journalist and editorial consultant since 2018, I help media outlets, agencies, and brands define their voice and design their editorial strategies. My work sits at the intersection of journalism, brand content, and editorial direction.
I focus on structuring communication: brand platforms, storytelling, editorial guidelines, and tone of voice, as well as producing multi-format content (written, audio, video).
I pay close attention to message consistency and how it's embodied across all channels.
My approach is based on a deep understanding of narrative and audience challenges, with a strong interest in societal issues and demanding brand universes where precision and clarity of language are essential.
🎙️ Areas of Expertise:
- Editorial Direction & Brand Voice
- Brand Platforms & Storytelling
- Multi-channel Content Strategy and Design
- Editorial Production (written, audio, video)
- Embodiment and Management of Multi-format Strategies (editorial, audio, video, events)
💌 Feel free to contact me to imagine our collaboration together!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- NRJ GROUPEditorial Director for Brand & Native PodcastsPRESS AND MEDIAJuly 2023 - Today (3 years and 1 month)*Development of the editorial line and strategy for podcasts.*Ensuring editorial consistency of native podcasts: writing scripts, descriptions, episode titles, interviews, and/or listening to episodes, etc.*Ideation and conceptualization of native podcasts - including brand podcasts - in line with client expectations: titles, angles, tone, pitch, episode structure, etc.*Writing and editing interview outlines and episode scripts.*Pre-interviews and interviews.*Live directing: studio or on-location recording.*Hosting episodes in the studio or on locationor*Voice directing / coaching of hosts in the studio.*Audio rushes and editorial editing, sound direction intentions in collaboration with the editor.*Writing and voicing teasers/intro/outro/preroll jingles, etc.*Editorial promotion of podcasts: writing podcast descriptions/articles/press releases/newsletters, etc.*Podcast distribution.*Performance monitoring.*...
- BNP ParibasEditorial Project Manager - HRBANKING AND INSURANCEMay 2023 - Today (3 years and 2 months)Paris, FranceEditorial consulting mission on Human Resources. Editorial strategy, writing, creative writing (website, newsletter).
- BronsonCreative WritingLUXURY GOODSApril 2023 - June 2023 (2 months)Writing of 4 creative concepts for Estée Lauder China (English) / a Manifesto for Agence Fines Gueules.
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Education
- Master Grande Ecole - Specialization in Innovation and Entrepreneurship, Brand Marketing & Content, 100% EnglishIESEG Business School2017
- Bachelor's Degree in Management Sciences - International Management CertificateIAE LYON 3 - HULL UNIVERSITY2015