Freelancer profile translated to English.
Back to original languageAbout Anaïs
Graphic designer, art director and branding specialist in Toulouse. I design branding and visual identity as tools that create value. My work is designed to grow a business. Through a "strategy-first" approach, I build visual identities that serve your ambitions. Branding, art direction, and brand identity creation for entrepreneurs and leaders in Toulouse and throughout France.
French
Native or bilingual
English
Conversational
Can work on-site
Toulouse (up to 50km)
Experience
- My Cookie FactoryArt DirectorRESTAURANTS AND FOOD SERVICEMarch 2026 - May 2026 (2 months)Toulouse, FranceMy Cookie Factory is a company present in Toulouse and Bordeaux that markets cookies with its unique recipe. In a context of development, the company entrusted me with the creation of its indoor digital displays (menus and offers) and outdoor displays (street advertising).The mission began with a phase of defining the needs and objectives. The creative direction presented was validated by the client, and we launched production. I managed a team of videographers, photographers, and motion designers to ensure adherence to the brand guidelines.Services provided:- Creation of menus and offer displays- Video shooting and photography- Post-production (retouching and editing)
- Trésor LactéWeb DesignerARTS AND CRAFTSDecember 2025 - February 2026 (2 months)Toulouse, FranceDesign of the Shopify e-commerce site Trésor LactéTrésor Lacté is a creator of artisanal jewelry based in Toulouse. For the launch of its online sales, I was responsible for the complete design of its e-commerce site, from product architecture planning to final integration on Shopify.The mission began with a wireframing phase on Figma, validated by the client before proceeding with integration. The challenge was to translate the brand's artisanal and delicate universe into a fluid and coherent shopping experience, designed to convert from the moment the site opens.Services provided:- Site architecture and sitemap- Web design on Figma (responsive mockup)- Integration and configuration on Shopify- Website launch and sales opening
- LogiKapArt DirectorSOFTWARE PUBLISHINGSeptember 2024 - August 2025 (11 months)Toulouse, FranceI manage daily art direction (visual platform, guidelines, campaigns, and design-ops to align message, product, and sales) in a B2B security context.Key Missions:
- Brand language & guidelines: systems, components, multi-support usage rules
- Art direction for campaigns: concepts, mood boards, key visuals, adaptations
- Sales/marketing enablement: commercial kits, presentations, benefit-oriented narratives
- Governance & quality: creative reviews, template orchestration, checklists, naming
- Digital & motion: micro-animations, web assets, accessibility and performance optimization
Impact:- Consolidated and recognizable identity across all touchpoints
- Improved team efficiency through "ready-to-activate" standards and templates
- More impactful messages for B2B buyers (clarity of product proof and benefits)
Skills & Tools:Art direction, advanced branding, storytelling, design-ops, soft management skills.Tools:Figma, Illustrator, InDesign, Photoshop, After Effects (short motion), Framer, Notion.
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Education
- Master - Art DirectionLISAA2025J’ai approfondi la stratégie de marque et la narration visuelle, en développant des plateformes créatives activables, des guidelines claires et des campagnes cohérentes sur tous les points de contact. Le cursus m’a formée à orchestrer des systèmes visuels, à aligner message et objectifs business, et à structurer des workflows de production pour gagner en constance, lisibilité et impact.
- Bachelor — Digital CreationMy Digital School2024J’ai consolidé les fondamentaux du branding et de la mise en page, du logo aux palettes et systèmes typographiques, tout en apprenant à décliner des identités sur print et digital avec des gabarits réutilisables. Les projets ont couvert affiches, brochures, kits social media et présentations, avec une attention particulière à la qualité des exports, aux bonnes pratiques pré-presse et à l’efficacité des livrables. Petit détail cool : J'ai été Major de promo