Anaïs Guibert

Freelance graphic designer & multimedia art director, I offer my clients expertise built through advertising, artistic commissions, and art direction.

After several years in agencies, I developed a parallel career as an artist-author, working on commission for illustration, publishing, and visual communication projects. Wanting to expand my scope, I complemented my background with studies in multimedia art direction, integrating illustration and animation into my skill set.

Today, I assist companies, agencies, and freelancers in creating strong visual identities and impactful materials: graphic design, illustration, editorial layout, marketing materials, and digital content.

Product Management and Development: Overseeing the hotel offer, market analysis, and competitive intelligence to optimize services and anticipate trends. Redesign of sales brochures and brand standards.

Brand Identity: Responsible for the redesign and deployment of the new brand identity, in close collaboration with marketing and sales teams to align communication with global brand strategies.

Event Project Management: Management of key events, ensuring effective budget allocation to maximize the impact of brand initiatives.

Visual Communication: Creation of print and digital communication materials, design of a customizable event kit to support communication.