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Anais GuevaraAG

Anais Guevara

Creative Strategist & Content Manager

€300/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anais

I am a creative copywriter and Content Manager with over 9 years of experience in advertising, social media, and brand positioning. I have worked both in agency (Lola Mullenlowe, Publicis, McCann) and client-side (Hawkers, 77 Diamonds), developing international campaigns and managing collaborations with influencers with over 1 million followers.

Specializing in fashion, luxury, and lifestyle, I create strategies and content that combine creativity with measurable results: from campaigns with celebrities such as Manuel Turizo, Paula Echevarría, and Álex Márquez, to social media strategies and brand storytelling for global companies.

I can work in English, French, Spanish, and Portuguese, which allows me to connect with international audiences authentically.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Native or bilingual

  • Portuguese

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • 77 Diamonds
    Content Creator & Influencer Marketing
    LUXURY GOODS
    January 2025 - September 2025 (8 months)
    London, UK
    Spearheaded social media strategy and branding campaigns on LinkedIn and X, enhancing global visibility in the luxury sector. Cultivated partnerships with influencers and talent managers (1M+ followers), negotiating deliverables, compensation, and advertising rights, including notable figures such as Marco Ferri and Kevin Lüttolf, while reviewing scripts, content, and performance results. Coordinated influencer-driven brand events and actively supported showroom activations. Devised impactful visual and editorial content aligned with brand DNA.
    Redacción creativa Copywriting Publicidad Redes sociales Influencer Marketing
  • Freelancer
    Copywriter & Content Consultant
    February 2020 - May 2023 (3 years and 3 months)
    Delivered creative strategy and copywriting for paid media campaigns across platforms such as Meta, Google, and TikTok. Produced informative blogs, newsletters, and ad scripts to support compelling brand storytelling. Built branding and storytelling frameworks for startups in technology (LIVALL) and lifestyle sectors. Oversaw content production across digital channels, ensuring a consistent tone of voice.
  • Charter & Dreams (Luxury Yacht Company)
    Content Manager
    May 2024 - February 2025 (9 months)
    Crafted newsletters and digital assets targeting high-net-worth clients and
    brokers.
    Oversaw social media content (Instagram, LinkedIn), promoting
    destinations, events, and fleet highlights.
    Optimised yacht listings and website copy with SEO strategies, boosting
    organic traffic.
    Orchestrated content for fam trips and luxury industry events, liaising
    closely with brokers and partners.
    Produced multimedia a
    Copywriting Redes sociales Creación y redacción de contenidos Publicidad Blog

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Education

  • MA, Integral Creativity
    Brother Ad School
    2018
    MA, Integral Creativity
  • Degree in Advertising and Marketing
    ESIC
    2018

Skill set

Categories