About Anaïs
French
Native or bilingual
English
Fluent
Experience
- Groupe M6Data Analyst - Operational MarketingENTERTAINMENT AND LEISURENovember 2022 - March 2023 (5 months)Neuilly-sur-Seine, France- Transform data into understandable and high-value information- Produce clear and precise data reports for operational staff and management, providing insights that will aid precise and effective decision-making- Collaborate with editorial and marketing teams to address priority strategic questions.- Define KPIs, create dashboards, reports, and automated models to help teams make the best decisions quickly.- Regularly present results and KPIs to managers to provide visibility on campaign performance, engagement levers, and platform audience.- Develop and manage the tagging plans for various digital platformsMain tools: AT internet (Piano), eStat Mediametrie…
- HomeExchange.comData AnalystTRAVEL AND TOURISMNovember 2018 - March 2022 (3 years and 4 months)Île-de-France, FranceA cross-functional role allowing interaction with all key stakeholders in the company, analysis helps to inform decision-making and understand the micro/macro functioning of the business model to optimize it, by making the best use of available tools.1. Business Monitoring- Creation and optimization of KPI tracking- Daily monitoring of results in volume and value for alerts or understanding of ongoing performance- Creation and monitoring of dashboards on our data visualization toolsThis business monitoring is essential for building a precise performance history by KPI, by country, by period, and for constructing the most relevant forecasts to serve as a reference for the teams.2. Forecasting- Analysis of performance and seasonality by country- Identify upcoming trends based on historical data and investments, strategic focus, and exogenous factors (tourism trends, e.g., COVID)- Build a precise reference document to track our performance and adjust operational actionsBeyond monitoring our performance and forecasting work, in-depth analyses are conducted to address specific needs and questions.3. Analysis- Increase knowledge of the customer base- Anticipate, measure, and analyze the impact of new actionsAnalyzing company data helps to rationalize and optimize decision-making. For this to continue, it is important that the Data Analysis team is not the only one 'speaking data'; it is important to disseminate information and best practices to foster a sustainable synergy between business expertise.
- McDonald's FranceConsumer Studies and Strategies - APPRENTICESHIPRESTAURANTS AND FOOD SERVICEOctober 2017 - October 2018 (1 year)78280 Guyancourt, FranceWithin the Consumer Studies Department of McDonald's France, the role is to assist the department in the thinking and implementation of studies to provide the best consumer responses to marketing and communication challenges. Areas of action:- Family and Happy Meal Program- Experience (Customer Knowledge and CRM)- New Services and E-Commerce- Communication- Corporate- HR In general, this involves: Organizing and coordinating studies & tests Synthesizing marketing issues and briefing research institutes Liaising between stakeholders Implementing and supervising fieldwork Managing results: Analysis, synthesis, and presentation
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Education
- Master 2 (M2), Project Management & Digital MarketingSKEMA Business School2018Master 2 (M2), Management de projet & Marketing Digital