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Anaïs GuéguenAG

Anaïs Guéguen

Data Analyst

€550/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anaïs

After a Master's degree in Project Management & Digital Marketing and internships/apprenticeships heavily focused on analysis, I chose a Data Analyst position which I held for 3.5 years.

I enjoyed the Data Analyst profession for its dynamism and the perpetual questioning it involves: it's a profession where learning is constant, and where one can perceive the real impact of our recommendations. It allows for both macro and micro approaches and working on projects that are as diverse as they are exciting.

On the technical side, I am comfortable digging into and understanding databases, grasping them to get the best out of them. I am not afraid to confront them and question them if necessary.
I am comfortable with querying and can manage on my own when faced with difficulties a database may present. I know how to work alone and in a team, and I can provide complete work: from defining needs to operational/strategic recommendations, including data extraction and processing.
If there is historical data, I also enjoy working with hypotheses and drawing scenarios to anticipate the future.
Having worked in a medium-sized company and in a rather flexible atmosphere, I quickly adapt to the prevailing work methods.

Working on freelance missions is new to me, I am open to discussing the nature of the mission, the rate, or anything else. Please feel free to contact me for more information.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • Groupe M6
    Data Analyst - Operational Marketing
    ENTERTAINMENT AND LEISURE
    November 2022 - March 2023 (5 months)
    Neuilly-sur-Seine, France
    - Transform data into understandable and high-value information

    - Produce clear and precise data reports for operational staff and management, providing insights that will aid precise and effective decision-making

    - Collaborate with editorial and marketing teams to address priority strategic questions.

    - Define KPIs, create dashboards, reports, and automated models to help teams make the best decisions quickly.

    - Regularly present results and KPIs to managers to provide visibility on campaign performance, engagement levers, and platform audience.

    - Develop and manage the tagging plans for various digital platforms

    Main tools: AT internet (Piano), eStat Mediametrie…
  • HomeExchange.com
    Data Analyst
    TRAVEL AND TOURISM
    November 2018 - March 2022 (3 years and 4 months)
    Île-de-France, France
    A cross-functional role allowing interaction with all key stakeholders in the company, analysis helps to inform decision-making and understand the micro/macro functioning of the business model to optimize it, by making the best use of available tools.

    1. Business Monitoring
    - Creation and optimization of KPI tracking
    - Daily monitoring of results in volume and value for alerts or understanding of ongoing performance
    - Creation and monitoring of dashboards on our data visualization tools

    This business monitoring is essential for building a precise performance history by KPI, by country, by period, and for constructing the most relevant forecasts to serve as a reference for the teams.

    2. Forecasting
    - Analysis of performance and seasonality by country
    - Identify upcoming trends based on historical data and investments, strategic focus, and exogenous factors (tourism trends, e.g., COVID)
    - Build a precise reference document to track our performance and adjust operational actions

    Beyond monitoring our performance and forecasting work, in-depth analyses are conducted to address specific needs and questions.

    3. Analysis
    - Increase knowledge of the customer base
    - Anticipate, measure, and analyze the impact of new actions

    Analyzing company data helps to rationalize and optimize decision-making. For this to continue, it is important that the Data Analysis team is not the only one 'speaking data'; it is important to disseminate information and best practices to foster a sustainable synergy between business expertise.
    SQL Data Analysis Database Management Strategic Recommendation Project Management Teamwork Priority Management Anticipation
  • McDonald's France
    Consumer Studies and Strategies - APPRENTICESHIP
    RESTAURANTS AND FOOD SERVICE
    October 2017 - October 2018 (1 year)
    78280 Guyancourt, France
    Within the Consumer Studies Department of McDonald's France, the role is to assist the department in the thinking and implementation of studies to provide the best consumer responses to marketing and communication challenges. Areas of action:
    - Family and Happy Meal Program
    - Experience (Customer Knowledge and CRM)
    - New Services and E-Commerce
    - Communication
    - Corporate
    - HR In general, this involves: Organizing and coordinating studies & tests Synthesizing marketing issues and briefing research institutes Liaising between stakeholders Implementing and supervising fieldwork Managing results: Analysis, synthesis, and presentation

Reviews

5.0

Out of 1 rating

G

Ghislain

M6 Digital Distribution

Reviewed on 4/3/2023

Competent - Precise - Efficient - Quick adaptation to the new environment and tasks - very sociable - I highly recommend Anaïs

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Education

  • Master 2 (M2), Project Management & Digital Marketing
    SKEMA Business School
    2018
    Master 2 (M2), Management de projet & Marketing Digital

Skill set (14)

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