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Anaïs GaillardAG

Anaïs Gaillard

Marketing Manager, Content Manager

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anaïs

Hello, digital marketing and communication expert, I have over 5 years of experience in companies such as Ubisoft, IBM, or Bandai Namco, where I worked as Marketing Manager, Content Manager, and Project Manager. My expertise includes strategic planning, market analysis, formulation and implementation of marketing strategies, coordination of advertising campaigns, data analysis, and content planning and recommendations. I also have experience in team management and project coordination with internal and external teams. My digital marketing skills include digital advertising (programmatic) as well as on social networks, optimization of Google and Apple product pages (ASO), content marketing, and strategic marketing. If you are looking for a marketing and communication professional who can help you achieve your goals, do not hesitate to contact me.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Dogamí
    Marketing & Communication Manager
    September 2022 - Today (3 years and 9 months)
    Paris, France

    • Identifying strategic positioning opportunities via quantitative and qualitative market analysis, expertise, and recommendations
    • Formulating and implementing the marketing strategy & plan
    • Recruiting and leading a team - Managing a Community Manager and Marketing Artist
  • UBISOFT
    Marketing Product Manager
    August 2021 - September 2022 (1 year and 1 month)
    Paris, France

    • Worked at the HQ level on a AAA mobile game: The Division's Resurgence, among 7+ other titles
    • Designed GTM strategies & plans (positioning, audiences, activations, budget,…)
    • Coordinated Marketing plans with UA, CRM, PR, ASO, Business, SoMe & Influence teams
    • Collaborated with partners & agencies for implementation, follow-up & reporting of our campaigns
  • UBISOFT
    Marketing Asset Manager
    March 2021 - August 2021 (5 months)
    Paris, France

    • Managed the creative production process and resources, including 3 marketing artists, freelancers, and agencies (briefs, planning, and follow-up)
    • Analyzed asset performance, market best practices and adapted asset production accordingly
    • Coordinated marketing projects for a AAA mobile game launch with internal and external teams (ASO, Website creation, 3D posings, UA assets / Playable Ads / Key Arts production...)

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Education

  • Master of Science
    GRENOBLE ECOLE DE MANAGEMENT
    2018
    MSc in Management, Marketing
  • HEC Preparatory Classes for the French "Grandes Écoles"
    Lycée Saint Vincent La Providence
    2014
    HEC Preparatory Classes for the French "Grandes Écoles"

Skill set (14)

Categories