Anaïs Eleonore V.

Within the creative team at Opella Healthcare (Sanofi Consumer Healthcare), I contributed to the development of visual and narrative concepts for social media content and digital campaigns, strictly adhering to editorial guidelines, branding, and pharmaceutical industry constraints.

My work involved proposing creative ideas, refining visual directions ('character engineering'), producing or supervising the creation of medical illustrations (including via AI prompting), and developing clear and aesthetic educational materials.

I also designed a creative campaign for Pharmaton – Turkey market, integrating brand storytelling, consumer insights, and health marketing requirements.

As part of a digital project for Pompes Funèbres Debray, I designed an illustrated mascot to humanize and streamline the user experience of their internal planning application.

Working in Adobe Illustrator, I developed a character consistent with the brand's identity: reassuring, respectful, discreet yet identifiable, in close collaboration with management to ensure relevance, sensitivity, and team buy-in.

The project included creative thinking, graphic proposals, adjustments, and final validation with the director.

I assisted La Maison Convertible in the creation and design of POS (Point of Sale) displays dedicated to showcasing various furniture and products in-store.

In close collaboration with a copywriter, I worked on the art direction, visual hierarchy, message readability, and adaptation of materials to retail constraints (visibility, positioning, formats, visual ergonomics).

The objective: to create clear, aesthetic, premium materials aligned with the brand identity, enhancing the customer experience and product understanding at the point of sale.