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Anaïs DouronAD

Anaïs Douron

Communication Strategy and Content Creation

€500/day
Aix-en-Provence, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anaïs

Nice to meet you, my name is Anaïs, a consultant in Communication Strategy and Content Creation.

Newly freelance after eight years of experience in marketing, I support you in your marketing projects (to launch or reposition your brand, and boost your visibility). Whether you are a company, a start-up, an agency, or an association, I listen to your objectives.
My area of expertise:

✨ COMMUNICATION STRATEGY AND CREATIVE BRIEF
- Definition of your target audience and positioning
- Creation of your storytelling
- Advice on internal and external communication strategies: network animation, community creation, optimization of digital communication
- Editorial and digital communication: creation, coordination, and planning of adapted content
- Benchmarking, competitive intelligence
- Optimization of your branding: digital content and media communication
✨ PROJECT MANAGEMENT
- Coordination of your communication projects, your media or non-media campaigns
- Monitoring of administrative management: contracts, budget, invoicing
- Reporting to the Executive Committee
✨ PROMOTIONS AND PARTNERSHIPS:
- Prospecting and negotiation of business or institutional partners
- Sponsorship, Fundraising
- Implementation of co-branded communication initiatives (media, trade, digital, on-pack, event operations)
- Strategic briefs and supervision of external agencies
✨ EVENT ORGANIZATION SUPPORT:
- Assistance in organizing your trade shows, product launches, previews
- Identification and coordination of relevant public events
✨ CONTENT TRANSLATION / LOCALIZATION: English/French

My preferred sectors: Entertainment, culture, Luxury, travel, media, sustainable development.

Enthusiastic, I will accompany you at every stage of your project with commitment and productivity to help you convey a clear and audible message to your target audiences.
Do not hesitate to contact me!


  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • TWENTIETH CENTURY FOX
    MARKETING PRODUCT MANAGER
    FILM AND AV
    October 2017 - December 2020 (3 years and 2 months)
    In charge of film marketing campaigns such as 3 Billboards, Red Sparrow, Love Simon, The Predator, The Hate U Give, Ad Astra, The Invisible Man.

    1/ Media Strategy and Purchasing Manager
    - Definition of the main objectives of the marketing strategy, positioning, and control of the marketing budget (€800K < €2.8M).
    - Construction and implementation of the media mix (OOH, digital, radio, TV, press).
    - Creative brief, development of local campaigns (posters, trailers).
    -> Box office objective doubled for The Hate U Give.

    2/ Digital / Press / Promotions / Trade Marketing & Video / TV Synergies Supervision
    - Support for the digital campaign: partnerships, social media, and influencer collaborations with the digital expert and PR agencies.

    3/ Events
    - Management of premieres and private partner screenings (presence of director James Gray for Ad Astra, screening and Q&A session).
    - Identification and coordination of relevant public events.

    4/ Management
    - Direct management of two people (Marketing Assistant and Coordinator) + seven people in indirect supervision.
  • TWENTIETH CENTURY FOX
    NON-MEDIA PARTNERSHIPS MANAGER - CINEMA AND VIDEO
    FILM AND AV
    January 2014 - October 2017 (3 years and 9 months)
    1/ Brand Promotions & Partnerships
    - Definition of priority titles, major objectives, and budget.
    - Prospecting, negotiation, and implementation of co-branded communication initiatives (media, trade, digital, on-pack, event operations).
    - Strategic briefs and supervision with mandated external agencies.
    - Management of partnerships with publishing (Music, Books, Video Games).
    - Prospecting and strategic monitoring of digital partnerships (VOD).
    - Implementation and optimization of European/Global partnerships in France.
    - Negotiation and setup of operations at confectionery counters.
    -> 360 Haribo/Trolls Partnership: 3.5M co-branded packs, 600 POS displays, ATL investment.
    2/ Administrative & Financial
    - Management of budgets (€10 < €200K per film) and contracts with brands.
  • WARNER BROS
    BUSINESS DEVELOPMENT ASSISTANT
    FILM AND AV
    January 2013 - December 2013 (1 year)
    - Partnership negotiation
    - Creation of new business and revenue streams for the studio.
    - Monitoring and strategic recommendation for non-media activities, followed by operational implementation.

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Education

  • Master in International Marketing
    EDHEC BUSINESS SCHOOL
    2013

Skill set (13)

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