About Anaïs
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- TWENTIETH CENTURY FOXMARKETING PRODUCT MANAGERFILM AND AVOctober 2017 - December 2020 (3 years and 2 months)In charge of film marketing campaigns such as 3 Billboards, Red Sparrow, Love Simon, The Predator, The Hate U Give, Ad Astra, The Invisible Man.1/ Media Strategy and Purchasing Manager- Definition of the main objectives of the marketing strategy, positioning, and control of the marketing budget (€800K < €2.8M).- Construction and implementation of the media mix (OOH, digital, radio, TV, press).- Creative brief, development of local campaigns (posters, trailers).-> Box office objective doubled for The Hate U Give.2/ Digital / Press / Promotions / Trade Marketing & Video / TV Synergies Supervision- Support for the digital campaign: partnerships, social media, and influencer collaborations with the digital expert and PR agencies.3/ Events- Management of premieres and private partner screenings (presence of director James Gray for Ad Astra, screening and Q&A session).- Identification and coordination of relevant public events.4/ Management- Direct management of two people (Marketing Assistant and Coordinator) + seven people in indirect supervision.
- TWENTIETH CENTURY FOXNON-MEDIA PARTNERSHIPS MANAGER - CINEMA AND VIDEOFILM AND AVJanuary 2014 - October 2017 (3 years and 9 months)1/ Brand Promotions & Partnerships- Definition of priority titles, major objectives, and budget.- Prospecting, negotiation, and implementation of co-branded communication initiatives (media, trade, digital, on-pack, event operations).- Strategic briefs and supervision with mandated external agencies.- Management of partnerships with publishing (Music, Books, Video Games).- Prospecting and strategic monitoring of digital partnerships (VOD).- Implementation and optimization of European/Global partnerships in France.- Negotiation and setup of operations at confectionery counters.-> 360 Haribo/Trolls Partnership: 3.5M co-branded packs, 600 POS displays, ATL investment.2/ Administrative & Financial- Management of budgets (€10 < €200K per film) and contracts with brands.
- WARNER BROSBUSINESS DEVELOPMENT ASSISTANTFILM AND AVJanuary 2013 - December 2013 (1 year)- Partnership negotiation- Creation of new business and revenue streams for the studio.- Monitoring and strategic recommendation for non-media activities, followed by operational implementation.
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Education
- Master in International MarketingEDHEC BUSINESS SCHOOL2013