Freelancer profile translated to English.
Back to original languageAbout Anaïs
👋 I'm Anaïs, a Freelance Content Manager, expert in editorial strategy, content creation, and SEO.
For over 10 years, I've been helping freelancers and businesses build and disseminate high-performing and creative content for campaigns that captivate, engage, and generate results.
Services
🎯 Content Strategy:
- Comprehensive SEO Audit: keyword analysis, technical optimization, backlinks
- SEO Editorial Planning
- Multi-platform content strategy and management (social media, blogs, websites)
- Marketing project management and website redesign support
- Product or brand launch with content strategy
✍️ SEO-Friendly Content Creation:
- SEO-optimized writing: creation of engaging, relevant, and well-referenced written content (blog posts, product sheets, descriptions...)
- Copywriting: landing pages, marketing emails...
- Guides, white papers, and expert content
- Storyboards for videos and podcasts
- Infographics, visuals, stories for your social media
👩🏫 SEO and Content Marketing Training:
I conduct training sessions for your teams remotely or in-house
Why collaborate with me?
• Versatile Expertise: writing, visuals, SEO, and global strategy.
• Tailored Support: adapted to your goals
• Passion and Commitment: invested in every project for impactful content.
They trusted me
• Groupe SEB: Management of product content for Tefal, Rowenta, Krups, and Moulinex.
• The Adecco Group: Creation and optimization of B2C content, with technical integration.
• Michelin: B2B content audit
• Sup de Pub / My Digital School / Institut Robin: Training in social media, community management, and content strategy.
👉 Ready to boost your digital presence? I am available for remote or on-site assignments in the Lyon region.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 30km), Vienne (up to 15km)
Experience
- Anaïs DelaunayContent Manager / Project ManagerCONSULTING AND AUDITSAugust 2021 - Today (4 years and 9 months)Lyon, France- Support in strategy, brand content, and content marketing (SEO, social media...) for over 30 clients: large groups, SMEs/start-ups, freelancers, digital agencies, associations...- Project Manager for Groupe SEB: with the Digital Lab and Content Factory teams, international management of EMEA website launches, management of Tefal, Rowenta, Krups, and Moulinex product content, creation and deployment of internal processes- Content Manager for The Adecco Group: creation and optimization of B2C web content, with technical integration- Trainer in higher education institutions (Sup de Pub, My Digital School, Institut Robin)
- Anahita WeddingsWedding PlannerCONSULTING AND AUDITSOctober 2024 - Today (1 year and 8 months)Lyon, FranceWedding planner specializing in complete wedding coordination and organization, I assist couples in creating an unforgettable day. Member of Assocem, certified by EFMM, I combine rigor and creativity to design unique wedding celebrations, whether chic, festive, or inspired by trends. I collaborate with wedding vendors for smooth and efficient organization on the big day.
- SoluxanDigital Project Manager ConsultantE-COMMERCENovember 2022 - July 2024 (1 year and 8 months)Écully, FranceAssignment for Groupe SEB (Écully)CONTENT MANAGEMENT- Responsible for product sheet content for Home Cleaning & Home ComfortPROJECT MANAGEMENT- Support for central teams and external agencies on website launch (roll-outs) and optimization (run) management- Documentation of projects and roll-out / run processes (Confluence)- Onboarding, process implementation, and training for central teamsRUN- Coordination of content creation and updates on Tefal, Rowenta, Krups, and Moulinex e-commerce sites (EMEA markets)- Monitoring of correction requests and component evolution- Run Monitoring: editing of the quarterly performance report and presentation to teams- Sharing Run guidelines with markets- Coordination of SEO support redirectsROLL-OUT- Strategic monitoring of online Brand Corner launches and optimizations (e.g., https://www.tefal.fr/SEB/c/produits-seb)- Editing and validation of deliverables (content localization kit, redirection plan...)- Support on SEO topics- Support for EMEA markets on Group website evolutions
Reviews
R
Rafaela
Cap Retraite
Reviewed on 10/17/2023
Very good mission with Anaïs. She is attentive and responsive. She delivers quality work that meets expectations well.
Rafaela
Fleet Energies.Io
Reviewed on 7/1/2022
Thank you to Anaïs for her availability and professionalism. The collaboration went very well. I will continue to use her services for my future projects.
Recommendations
LA
+5
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 Digital Marketing, Data Strategy & User ExperienceSup de Pub - Groupe INSEEC2018Mention bien. Objectif du master 2 : - Appréhender les nouveaux métiers de la Data - Savoir collecter, stocker et analyser la Data pour devenir un expert en stratégie digitale - Intégrer une vision UX dans le processus de conception - Se lancer dans la création d'une start-up Matières enseignées : Création d'une start-up (étude de marché, business plan, pitch...), Design thinking, Droit de la communication, Management, SEO, SEA, Business Analytics, Stratégie mobile, Big Data, CRM, CRW, Data Analyst, Data Driven, Data Social Creativity, E-commerce, Gestion de crise, Gestion de marque, UX, Growth hacking, Social creativity.
- Master 1 Digital Marketing and Social MediaSup de Pub - Groupe INSEEC2017Mention bien. Objectifs du master 1 : - Intégrer une vision d’entreprise globale - Construire une stratégie de communication 360° - Générer de nouvelles sources de business - Apprendre à manier tous les outils et techniques sur le digital (tendances conso, conception interface, management de projet, gestion financière, ...) Matières enseignées : Analytics, Architecture de contenu, Social CRM, Stratégie éditoriale, Droit du web, E-commerce, Gestion de projet, Langage technique, Média planning, Sociologie du web, SEM, Stratégie digitale, Veille digitale, Advertising english, Géopolitique, Relations presse.
Certifications
- Marketing in a Digital World (Certification Programme) - Professional LevelLearning72018