Freelancer profile translated to English.
Back to original languageAbout Anaïs
🎯 Paid Media Consultant specializing in international campaigns (Meta Ads & LinkedIn Ads)
I support NGOs, institutions, cultural projects, and international companies in the design, deployment, and optimization of large-scale strategies: **Meta Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, performance marketing, and lead generation**.
My expertise: multi-country acquisition, multilingual setups, funnel structuring, and performance optimization.
Since 2017, I have managed campaigns in Europe, America, Africa, and Asia, with extensive experience in complex audiences, full-funnel architectures, and multi-stakeholder environments.
📌 Some notable achievements:
- 60M+ reach through a global youth engagement program.
- 662,000+ participations generated through an international initiative.
- Multilingual campaigns (8+ languages) across 60+ countries.
- Structuringpaid socialarchitectures for public, cultural, and lifestyle projects.
- Large-scale lead generation for consumer brands and educational projects.
🧠 My Approach
- In-depth audience analysis, advanced segmentation, progressive retargeting.
- Precise campaign structuring:Meta Ads, Facebook Ads, Instagram Ads & LinkedIn Ads.
- **A/B testing**, continuous optimization, concrete recommendations.
- Alignment of strategy/message/creative to maximize impact & performance.
🛠️ Services
- Paid media strategy (Meta Ads / LinkedIn Ads).
- Full audit + prioritized action plan.
- Design & deployment of acquisition architectures.
- Monthly performance-oriented optimization & reporting.
- Consulting support for international projects (multi-country / multi-language).
I work with:NGOs, institutions, public sector actors, educational projects, cultural projects, lifestyle/petcare brands, agencies, and global companies.
📩 Available for long-term assignments, one-off audits, or strategic consulting.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Wamiz/Nestlé PurinaPaid Media Consultant – Multi-country Acquisition Strategy (Petcare)ENTERTAINMENT AND LEISUREMay 2024 - Today (2 years and 3 months)Paris, FranceManaged a full-funnel Meta Ads acquisition strategy deployed across 7 European markets.Complete overhaul of the acquisition funnel, campaign structuring, audience creation, and multilingual deployment.Weekly optimization, creative testing, and strategic planning to increase volume while reducing acquisition costs.Support for internal teams and performance-oriented reporting.
- SNCF Gares & Connexions - ParisPaid Media Consultant – "My Station & Me" National CampaignTRANSPORTATIONJanuary 2024 - June 2024 (6 months)Paris, FranceMission: to support SNCF Gares & Connexions in designing and deploying a paid media strategy to engage users around station transformation.Implementation of a complete Meta Ads architecture (acquisition + participation), audience segmentation, definition of key messages, and continuous optimization.Campaign management, creative coordination, and strategic reporting to internal teams.Objective: to stimulate citizen participation and build an engaged community around public infrastructure issues.
- bluenove
On Malt
Paid Media Consultant – International Multi-Country CampaignsCONSULTING AND AUDITSNovember 2022 - August 2024 (1 year and 8 months)Paris, FranceDesign and management of the paid media strategy for a global youth engagement program (Meta Ads).Deployment of multilingual campaigns (8+ languages) in over 60 countries, covering awareness, consideration, and participant acquisition.Account structuring, advanced audience segmentation, continuous optimization, and strategic planning.Strategic coordination with internal teams, performance monitoring, and actionable recommendations to support project growth.
Reviews
V
Vanessa
Pilotage, gestion, optimisation des campagnes Meta - Wamiz
Reviewed on 12/19/2025
I collaborate with Anaïs for the management, operation, and optimization of our Meta campaigns. I am very satisfied with her work: she provides high-quality analyses and recommendations, her deliverables are clear and precise, and her communication is fluid and proactive. She quickly understands our needs and optimizes our campaigns effectively while offering valuable strategic advice.
A reliable and committed professional!
Kristy
bluenove
Reviewed on 7/5/2023
Bravo for this collaboration on Ads, outstanding quality of support!
Recommendations
FU
+2
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Education
- Master of Art HistoryUniversity of Montreal2018
- Master of Media Communication - Culture and New TechnologiesUniversity of Montreal2021
Certifications
- Certification on LinkedIn Marketing Solutions BasicsLinkedIn2022