Anais Courbez

360° Marketing & Communication for a Premium Chocolatier

Support and coordination of multi-channel campaigns for key events: Easter, Mother's/Father's Day, summer ice cream offer, Christmas, product launches.

Development and monitoring of inter-brand partnerships to enhance visibility and create synergies.

Operational monitoring of influencer & press relations campaigns

Contribution to product marketing, communication, and merchandising to maximize in-store impact.

Supervision of print creation and production (Packaging, POS displays, promotional materials).

Internal coordination

A mission focused on highlighting the gourmet and refined DNA of the brand.

Account Director in an advertising and communication agency for a retail client. I provide strategic and operational support for the deployment of a new campaign. I work closely with the client to ensure a thorough understanding of their challenges and support internal teams (project managers, client directors, group managers, creatives, production) in implementing the strategies. My role is to foster cohesion, responsiveness, and collective efficiency.

Account Management & operational project management (real estate sector)

Supporting a real estate player in setting up and monitoring communication campaigns, also in collaboration with the Buzzman agency.

Management and coordination of operational projects: from campaign production to client follow-up (schedule adherence, budget monitoring, production follow-up, client day-to-day, media agency coordination...). .

Interface between creative, technical teams, and the client to ensure the coherence and quality of deliverables.

Daily client relationship management, with a consulting role.