Freelancer profile translated to English.
Back to original languageAbout Anaïs
Involved, versatile, and solution-oriented, I offer your company 10 years of experience in project management applied to point-of-sale marketing, commercial architecture, and merchandising.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km), Lyon (up to 20km)
Experience
- PIMO POWARetail and Merchandising ConsultantRETAIL (SMALL BUSINESS)May 2025 - Today (1 year and 1 month)Paris, France
- **Concept Strategy**: definition of brand identity, customer journey, and architectural concept
- **Merchandising**: development of zoning, planograms, and product visibility optimization
- **Point of Sale Marketing**: creation of signage, in-store communication materials, and packaging line (gifts, shopping bags)
- **Commercial Animation**: post-opening animation merchandising
- PALAIS DES THÉSProject Manager, Point of Sale Marketing and Commercial ArchitectureRETAIL (SMALL BUSINESS)February 2019 - September 2024 (5 years and 8 months)Île-de-France, France
- **Commercial Architecture**: development of customer journey and layout plans for 20 store projects per year, deployment of 2 new concepts
- **Merchandising Expertise**: creation of planograms, analysis of performance per m² to optimize profitability
- **Sourcing**: management of tenders for the development of merchandising materials, signage, packaging; redesign of the sound identity and wardrobe
- **Travel Retail and Wholesale**: adaptation of concepts for specific formats (pop-ups, kiosks, trade show booths like Franchise Expo and TFWA)
- **CSR Commitment**: contribution to carbon footprint assessment, support towards the Ecocert label, and promotion of bulk purchasing to reduce environmental impact
- **Management**: 1 permanent position + 1 apprenticeship position
- L'Occitane en ProvenceMerchandising & Promotional Tools Manager for Erborian BrandFASHION AND COSMETICSDecember 2015 - December 2017 (2 years)Paris, FranceMerchandising WHS / Retail / Travel Retail:
- Development of merchandising strategy
- Construction of the brand's merchandising offer and development of tools (promotional and permanent), directly with suppliers or in collaboration with the purchasing department
- Coordination of tool and visual development for international store openings
- Development of planograms
Promotional Tools:- Development of the brand's promotional strategy
- Development of promotional tools (gift sets, gifts, wrapping, etc.) for all distribution channels as well as for partnership and PR operations
- Coordination with internal teams (purchasing, finance, stock management), agencies, suppliers, market teams in various countries (US, UK, Russia, South Korea, Southeast Asia, etc.); writing of launch notes
- Implementation and monitoring of the global promotional plan, stock animation
Recommendations
Be the first to recommend Anaïs
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of ScienceKEDGE Business School2015Master of Science in Management, Marketing & Communication
- International MarketingUniversidade Federal do Rio Grande do Sul2015Marketing international