About Anaïs
French
Native or bilingual
English
Fluent
Spanish
Conversational
Armenian
Native or bilingual
Experience
- BARTLESENIOR CONSULTANT IN DIGITAL TRANSFORMATION, RETAIL & CLIENT EXPERIENCECONSULTING AND AUDITSMay 2022 - May 2025 (3 years)Paris, France✔ Management of transformation projects in retail environments (CRM, omnichannel, marketplace)✔ Conducting strategic analyses (market, performance, benchmark) and identifying growth levers✔ Analysis and optimization of customer journeys and experience for a major luxury brand (high traffic, low conversion): identification of friction points and recommendations✔ Conducting studies (internal & external analyses): data collection, business interviews, and diagnostics✔ Modeling and harmonization of over 30 retail processes (purchasing, logistics, sales, finance)✔ Structuring and managing over 300 partnerships to create a system from scratch for a national distribution organization✔ Structuring transformation roadmaps and implementing management systems (KPIs, governance)✔ Cross-functional coordination between business and IT teams in complex contexts
- CAPGEMINI (Technology Services)DIGITAL TRANSFORMATION CONSULTANTCONSULTING AND AUDITSApril 2019 - April 2022 (3 years)Issy-les-Moulineaux, France✔ Management of digital projects and support for business departments and IT in the selection and deployment of solutions✔ Implementation of management tools and definition of KPIs (up to 600 users)✔ Coordination of stakeholders (business, IT, development teams) and project risk management✔ Structuring and monitoring project schedules (scoping, requirements definition, development, go-live)✔ Facilitating workshops with business, marketing, and management teams✔ Participation in marketing and CRM transformation programs (campaigns, customer journeys, tools)✔ Change management: training and deployment support (up to 2000 employees)✔ Implementation of communication systems (community management, communication plans, user engagement)
- L'ORÉAL (Division Luxe)MARKETING & RETAIL PROJECT MANAGER (KIEHL'S)FASHION AND COSMETICSJuly 2017 - January 2018 (6 months)Levallois-Perret, France✔ Structuring and implementing international product marketing reporting✔ Implementing international marketing reporting focused on performance✔ Analyzing KPIs and providing recommendations to improve revenue✔ Coordinating teams and facilitating discussions with the International Marketing Department✔ Supporting 28 European markets (growth, openings, best practices)
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Education
- Master's DegreeNeoma Business School (Reims)2019MARKETING DIGITAL
- Master's DegreeBIRLA INSTITUTE MANAGEMENT2019SEMESTRE ETRANGER