Freelancer profile translated to English.

Description

Are you a software publisher and your product is constantly evolving?

Your new features are not well known, not well adopted by your users?

With 10 years of experience in the field, I offer to support you on:

💥TheGo-to-marketof your new features.

Naming and messaging, internal team pitches, sales kits and brochures, tutorials and help pages, newsletters...

🤝 The management of your **technological partnerships**.

Simplifying integration, cross-functional use cases, webinars, joint communication campaigns, KPI tracking, managing follow-up meetings...

🌐The management of your **website**.

Product messaging redesign, integration of new features, landing pages, web banners, integration of complementary tools (appointment scheduling, chat, customer reviews...), taking into account SEO and UX constraints...

Advocating for concrete results, I am an ally for marketing that serves the field and sales. Far from a simple quest for notoriety.

My goal? To make the complex accessible.

#saas #software #agile #GTM #fintech

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 20km), Saint-Étienne (up to 20km), Monistrol-sur-Loire (up to 20km)

Sipsim
Marketing manager
SOFTWARE PUBLISHING
September 2023 - September 2025 (2 years)
Lyon, France
SaaS telephony software - launch in France📱

Recurring missions over 2 years to support the commercial launch of this subsidiary and generate leads: sales kit, emailing, management of 2 technological partnerships with cross-communication campaigns, newsletter and LinkedIn prospecting campaign.
Email marketing Newsletter writing Brochure Partnerships
Agregio Solutions
Product marketing manager
SOFTWARE PUBLISHING
January 2023 - Today (3 years and 5 months)
Lyon, France
Industrial software publisher in the energy sector ⚡

Product marketing manager for all the company's software (VPP, customer portal, Storage Controller…). GTM, harmonization of the positioning and value proposition of each product, standardization of an integrated "software suite" approach.
go-to-market-strategy Product Strategy use case Brochure product sheet
Evoliz
Product marketing manager - Fintech
SOFTWARE PUBLISHING
January 2018 - January 2023 (5 years)
Lyon, France
High-growth Fintech - invoicing and pre-accounting software (ERP) ⚖️

Creation and management of a team of 5 people: management of the go-to-market for new monthly features, CRM and emailing, management of referencing and acquisition (SEO, SEA, e-reputation, white papers, TV spots, conferences, trade shows), complete redesign of the website, community management and competitive intelligence.
KPI monitoring for reporting to founders.
go-to-market-strategy Acquisition Strategy CRM Email marketing Website creation and redesign