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Anais AcostaAA

Anais Acosta

Internal/External Communication & Events

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anais

Do you need to structure a communication project, engage your employees, deploy a brand, or organize a unifying event? I will support you from strategic thinking to operational implementation.

For over 10 years, I have been helping companies and organizations design, coordinate, and deploy internal and external communication systems adapted to their challenges. My role is to bridge the gap between the organization's objectives, stakeholder needs, and the teams responsible for execution.

I work on the following topics:

• Internal Communication: audit, communication plans, employee engagement campaigns, change communication, CSR communication, newsletters, communication kits, and ambassador network animation.

• Brand Strategy: brand identity deployment, brand governance, brand platforms, editorial and semantic guidelines, coordination of designers and creative agencies.

• External Communication: editorial strategy, web content, institutional communication, website management, and multi-channel communication systems.

• Events: seminars, conferences, internal events, institutional events, and service provider coordination.

What sets me apart: dual expertise in communication and project management. Accustomed to managing cross-functional projects in complex environments, I coordinate the various stakeholders involved to ensure consistency, quality, and adherence to deadlines.

I have notably supported internal communication, transformation, and brand projects for large organizations, coordinating business units, communicators, agencies, and creative service providers.

Are you looking for a partner who can structure your projects, mobilize stakeholders, and transform your ideas into concrete actions? Let's discuss your needs.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 50km), Lyon (up to 10km), Bordeaux (up to 10km), Strasbourg (up to 10km)

Experience

  • SNCF VOYAGEURS
    BRAND MANAGER (COMMUNICATION & BRANDING)
    TRAVEL AND TOURISM
    January 2025 - September 2025 (8 months)
    93200, Saint-Denis, France
    Managed the visual and semantic identity of the TGV INOUI brand, ensuring consistency of graphic and editorial expressions across all internal and external communication channels. Key achievements:
     Designed communication kits (illustrations, graphic elements, editorial support templates for events and in-store communication) to facilitate production for marketing and communication teams.
     Trained and supported over 80 communicators, directors, and departments on the new graphic codes of the TGV INOUI transport brand. Managed the brand community and online events.
     Evolved the semantic guidelines to update over 1000 types of varied content (editorial and web).
     Designed and deployed the TGV INOUI brand engagement kit (office branding and communication materials) to strengthen adherence to the TGV INOUI brand.
     Led the creation of the design system for TGV INOUI digital products, a system designed to cover 80% of the branded feature needs for the brand's digital ecosystem.
     Managed the project to create a new graphic identity for onboard screens, deployed on over 300 TGV INOUI trains and future 5th generation trains.
     Managed the brand platform and photo library, including legal oversight of photo shoots.
    Project Management Visual Identity Workshop Facilitation Consulting
  • SNCF VOYAGEURS
    INTERNAL COMMUNICATION MANAGER
    TRANSPORTATION
    April 2024 - September 2024 (5 months)
    93200, Saint-Denis, France
    Defined, deployed, and managed the internal communication plan for TGV-INTERCITÉS, supporting central departments in expressing and implementing their internal communication needs. Produced content for various media: intranet, newsletters, information screens, editorials...
    Key achievements:
     Designed a bi-monthly newsletter for over 1000 employees and defined the editorial strategy.
     Created a national quality of life at work communication kit, used daily by over 300 ambassadors.
     Organized two internal events (100–300 participants) and two team seminars.
     Managed a network of communicators and online events.
     Supervised a Master 1 intern and supported their skill development.
    Provider Management Transformation Communication Event Planning Internal Communication Cross-functional Coordination
  • SNCF RÉSEAU
    Communication Officer
    TRANSPORTATION
    September 2021 - December 2023 (2 years and 3 months)
    Saint-Denis, France
    Communication for four interconnection projects between SNCF stations and the future Grand Paris Express.

    Coordinated information materials for travelers and residents (flyers, posters, signage, editorial materials), produced photo and video reports, updated web pages.

    Organized institutional events and internal seminars.
    external communication Graphic Design Project Management Vendor Management Events

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Education

  • BAC +5 MASTER DEGREE
    ECOLE MY DIGITAL SCHOOL
    2023
    BAC +5 MASTÉRE SPÉCIALISE
  • BAC +5
    University of Falcon
    2016
    BAC +5

Certifications

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