About Anais
French
Native or bilingual
English
Conversational
Spanish
Native or bilingual
Experience
- SNCF VOYAGEURSBRAND MANAGER (COMMUNICATION & BRANDING)TRAVEL AND TOURISMJanuary 2025 - September 2025 (8 months)93200, Saint-Denis, FranceManaged the visual and semantic identity of the TGV INOUI brand, ensuring consistency of graphic and editorial expressions across all internal and external communication channels. Key achievements: Designed communication kits (illustrations, graphic elements, editorial support templates for events and in-store communication) to facilitate production for marketing and communication teams. Trained and supported over 80 communicators, directors, and departments on the new graphic codes of the TGV INOUI transport brand. Managed the brand community and online events. Evolved the semantic guidelines to update over 1000 types of varied content (editorial and web). Designed and deployed the TGV INOUI brand engagement kit (office branding and communication materials) to strengthen adherence to the TGV INOUI brand. Led the creation of the design system for TGV INOUI digital products, a system designed to cover 80% of the branded feature needs for the brand's digital ecosystem. Managed the project to create a new graphic identity for onboard screens, deployed on over 300 TGV INOUI trains and future 5th generation trains. Managed the brand platform and photo library, including legal oversight of photo shoots.
- SNCF VOYAGEURSINTERNAL COMMUNICATION MANAGERTRANSPORTATIONApril 2024 - September 2024 (5 months)93200, Saint-Denis, FranceDefined, deployed, and managed the internal communication plan for TGV-INTERCITÉS, supporting central departments in expressing and implementing their internal communication needs. Produced content for various media: intranet, newsletters, information screens, editorials...Key achievements: Designed a bi-monthly newsletter for over 1000 employees and defined the editorial strategy. Created a national quality of life at work communication kit, used daily by over 300 ambassadors. Organized two internal events (100–300 participants) and two team seminars. Managed a network of communicators and online events. Supervised a Master 1 intern and supported their skill development.
- SNCF RÉSEAUCommunication OfficerTRANSPORTATIONSeptember 2021 - December 2023 (2 years and 3 months)Saint-Denis, FranceCommunication for four interconnection projects between SNCF stations and the future Grand Paris Express.Coordinated information materials for travelers and residents (flyers, posters, signage, editorial materials), produced photo and video reports, updated web pages.Organized institutional events and internal seminars.
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Education
- BAC +5 MASTER DEGREEECOLE MY DIGITAL SCHOOL2023BAC +5 MASTÉRE SPÉCIALISE
- BAC +5University of Falcon2016BAC +5
Certifications
- MASTERY OF QUALITY IN WEB PROJECTS (FRENCH) X328VLOpquast Certification2023