Freelancer profile translated to English.
Back to original languageAbout Ana
Hello, I'm Ana Muñoz. I help brands and teams grow with focus: clarifying what to sell, to whom, why they choose you, and how to turn it into an executable and measurable plan.
In practice, marketing that:
✅ is understood (positioning)
✅ is prioritized (roadmap)
✅ is executed (channels and team)
✅ is measured (actions + KPIs)
I fit if...
- you need to reposition or reactivate your brand
- you are going to launch (brand/product/service) and want a seriousGo-To-Market
- you have marketing, but not consistent results
- you are looking for an external direction likeFractional CMO / CMO as a Service
The value you will get
- Market diagnosis + clear opportunities
- Differentiated value proposition for your target audience
- Channel plan with coherent narrative
- Action roadmap (90 days / 6 months) + budget
- Execution and follow-up (campaigns, content, funnel, eCommerce/CRM...)
- Senior support to design and activate omni-channel plans and campaigns oriented to results.
20+ years of experienceinB2B and B2Cmarketing. Experience in multinationals and international projects (Cellnex, Sony, Philips) and in pharma/health (BIOXÁN, ONEVIT).
I also collaborate as astartup mentor(I've had my own startup and know the challenges firsthand) and as atrainerthrough ISDI for organizations like Accenture, Bristol Myers Squibb, and UNICEF.
If you think I can help you, I'll be happy to learn about your project.
I work on specific projects or in continuous collaboration as a Fractional CMO.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 30km)
Experience
- Avenza Marketing ConsultingStrategy and Marketing Consultant (under Avenza Marketing brand)January 2025 - Today (1 year and 7 months)Madrid, SpainI work as an independent strategy and marketing consultant under the name Avenza Marketing, supporting health, cosmetics, technology, and lifestyle companies in their growth and positioning.From Avenza, I design and implement 360º strategic plans: business analysis, brand repositioning, Go-To-Market strategy development, digital and content marketing.I always look for clear, human, and actionable solutions. I have worked with businesses of different sizes, providing structure, focus, and measurable results.🌐 More info:www.avenzamarketing.com
- Pepa ComanechiFounder, CEO & Digital Marketing StrategistE-COMMERCEFebruary 2022 - Today (4 years and 6 months)Madrid, SpainFounder of my own online fashion and accessories store for women:🌐www.pepacomanechi.comProject 100% managed by me, where I apply digital strategy, e-commerce, and branding.Practical experience in:
- Shopify store and product catalog management
- Meta (Instagram/Facebook) and Google Ads campaigns
- Content strategy, newsletters, and launches
- Digital trends, UX/UI, and automations
A real space where I test, learn, and apply what I then transfer to my clients. - ISDIProduct Owner & Startup Mentor – In-Company ProgramsEDUCATION AND E-LEARNINGNovember 2020 - Today (5 years and 9 months)Madrid, SpainI collaborate as a Product Owner in In-Company training programs for companies like Accenture, UNICEF, Cosentino, or Bristol Myers (via ISDI), designing digital training experiences focused on business, marketing, and transformation.I also mentor early-stage startups at ISDI Accelerator (Comunitaria, PleiQ, PrimeScout…), supporting them in strategy, focus, and growth.
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Education
- Master of BusinessISDI2019MIB, Master in Internet Business
- Master of BusinessESIC Business & Marketing School2003Master of Business Administration - MBA, Marketing