Freelancer profile translated to English.
Back to original languageAbout Ana
Passionate about human-centered design, with over 5 years of experience leading digital projects in sectors such as banking, energy, technology, and the public sector. Specialized in strategic design, AI tools applied to digital products, complex platform design, and interdisciplinary team leadership. Demonstrated ability to connect business vision with innovative and scalable solutions.
Spanish
Native or bilingual
English
Native or bilingual
French
Fluent
Italian
Conversational
Can work on-site
Bilbao (up to 50km), Valladolid (up to 50km), Madrid (up to 10km)
Experience
- EY Studio+Senior product & experience design consultantBANKING AND INSURANCEFebruary 2023 - June 2025 (2 years and 4 months)Londres, United KingdomLed the future vision for an international bank, designing strategic scenarios with AI tools that helped secure investment and define new ways of relating to their customers.Designed an AI-based tool prototype to optimize legal and accounting processes, working collaboratively with technical teams and users to validate its usefulness from day one.Developed a digital platform for an energy company, aligning business objectives with real user needs. The result: a more coherent, scalable experience with a direct impact on operational efficiency.Conducted an experience and SEO audit for a Fortune 100 company, proposing changes that increased digital conversions by 25%.Designed specific tools for hydrogen technologies, which helped unlock key projects worth over £100M.Organized and facilitated internal design events open to the entire company, which brought together over 700 people to share ideas, tools, and better ways of working through design.
- Moley RoboticsUX/UI designerApril 2021 - July 2021 (3 months)Collaborated with engineers and designers to develop an innovative method that explores the physical and social interactions between users and robotic chefs. We addressed the lack of focus on the human dimension of current robotic systems, designing more empathetic interactions.
- EY SerenProduct & experience design consultantJanuary 2022 - February 2023 (1 year and 1 month)Londres, United KingdomDiseñé un portal de datos para desarrolladores del sector público, mejorando el acceso a servicios y fomentando la innovación abierta.Trabajé en la digitalización de un servicio de pensiones del gobierno británico, facilitando que más personas pudieran acceder a información crítica sin fricción.Colaboré en una herramienta de análisis de incidentes en carreteras, integrando mapas y datos OEM para mejorar la gestión del tráfico en tiempo real.
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Education
- MasterLondon Col lege of Communication, UAL2021Master
- Programa de movilidad Eramus+ en diseño integradoUniversity of Southern Denmark2019Programa de movilidad Eramus+ en diseño integrado